# Looking Glass Factory

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/looking-glass-factory

- Industry: Hardware
- Headquarters: Brooklyn, US
- Website: www.lookingglassfactory.com
- Total disclosed funding: $21M
- Latest round: Series B (Oct 19, 2022)
- Investors on record: 6

## About

Looking Glass Factory Inc. is a US-based company that specializes in advanced light field display technology, creating immersive 3D experiences without headsets for various industries such as education, retail, and entertainment.Looking Glass Factory Inc. develops innovative light field displays, founded in 2014 in Brooklyn, US. Co-founders Kim Griffith, Lindsey Burrill, and Shawn Frayne have previously been involved in other startups. The firm has raised a total of USD 9.50 mn, with the latest funding round being Series A at USD 9.50 mn, supported by investors like Reform Ventures, Alumni Ventures Group, and returning investor SOSV.Looking Glass Factory specializes in advanced light field display technology, offering products like the Looking Glass Go and the Looking Glass 16" Spatial OLED. These displays facilitate immersive 3D experiences, catering to sectors such as education, retail, and entertainment. Their technology supports diverse formats and serves a wide range of clients, from leading brands to research labs across North America, Europe, and parts of Asia.Looking Glass Factory generates revenue primarily through direct sales of its display products and associated software solutions, engaging both B2B and direct-to-consumer channels. Revenue is earned through one-time hardware purchases and optional software licenses for their Unity Plugin. Customers also participate in training programs and tutorials to maximize the use of the displays across various applications.Looking Glass Factory Inc. aims to expand its product lineup and enhance market reach using the recent Series A funding of USD 9.50 mn. The company is focusing on launching new display products and plans to target expansion into additional regions in North America and Europe by the end of 2024. The funding will support these initiatives and facilitate further development of their technologies to meet market demands.

## Funding rounds

- Series B, Oct 19, 2022 — SOSV
- Series A, Aug 5, 2021 — SOSV
- Series A, Apr 15, 2020, $7.5M — SOSV
- Series A, Feb 11, 2017, $10M — Foundry Group, Lux Capital, Uncork Capital, SOSV
- Seed, Oct 29, 2015, $3.2M — Lux Capital, Uncork Capital, SOSV
- Series A, date not disclosed — SOSV, Alumni Ventures Group, Reform Ventures

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Series A, Seed, Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Reform Ventures — Series A
- Lux Capital (https://capitalatlas.ai/funds/lux-capital) — Seed, Series A
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed, Series A
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series A