# Lookback

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lookback

- Industry: Software
- Headquarters: Menlo Park, US
- Website: www.lookback.io
- Total disclosed funding: $8.2M
- Latest round: Series A (Dec 13, 2016)
- Investors on record: 3

## About

Lookback AB offers a platform for qualitative research facilitating usability testing and customer interviews across various platforms, aiding teams in gathering actionable insights effectively.Lookback AB, founded in 2013 and headquartered in Menlo Park, US, specializes in qualitative research through usability testing and customer interviews. The company raised a total of USD 6.00 mn in funding through a Series A round led by S28 Capital in December 2016, with participation from Index Ventures and Lakestar. CEO Henrik Mattsson has guided the company through its growth phase, focusing on expanding its service offerings.  

Lookback provides a comprehensive platform designed to facilitate qualitative research through usability testing and customer interviews. The core product offerings include tools for running both moderated and unmoderated studies across mobile and desktop environments, allowing researchers to gather insights on apps and websites effectively. Lookback's platform emphasizes collaboration by enabling stakeholders to observe live sessions, fostering alignment among team members, regardless of location. The service is targeted towards a diverse client base, including organizations in the tech and financial sectors such as Nubank and Zapier, as well as various product teams that seek to enhance user experience. The platform operates in multiple geographical markets, reaching clients primarily in North America, Europe, and parts of Asia.Lookback's revenue model primarily revolves around subscription-based access to its research platform, which includes various pricing plans tailored to the needs of businesses ranging from startups to large enterprises. Clients can engage in transactions directly through the platform, selecting from different subscription tiers based on their research requirements. The structure typically consists of monthly or annual subscriptions that grant access to usability testing and interview features, along with additional AI-assisted analysis capabilities provided through their AI research assistant, Eureka. These offerings are designed to streamline the research process, facilitating faster insights and decision-making. While specific pricing details are not disclosed, the company's revenue is generated from these subscription services, catering to the evolving needs of its customer base.Lookback AB plans to leverage its recent funding of USD 6.00 mn obtained in December 2016 to enhance its platform and develop new products aimed at improving user experience. The company is focusing on expanding its reach in North America, Europe, and parts of Asia, with efforts to penetrate additional markets by 2025. The funding will support the development of advanced features and increase marketing efforts to attract new clients.

## Funding rounds

- Series A, Dec 13, 2016, $6M — Index Ventures, Lakestar, S28 Capital
- Seed, Mar 27, 2014, $2.2M — Index Ventures, Lakestar

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Seed, Series A
- Lakestar (https://capitalatlas.ai/funds/lakestar) — Seed, Series A
- S28 Capital (https://capitalatlas.ai/funds/s28-capital) — Series A