# Longboard Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/longboard-media

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.longboardmedia.com
- Total disclosed funding: $5M
- Latest round: Series B (Sep 12, 2011)
- Investors on record: 1

## About

Longboard Media provides innovative digital marketing solutions focused on enhancing customer engagement through user-generated content. The company’s platform integrates authentic customer interactions to drive brand trust and sales.Founded in 2008 and headquartered in San Francisco, US, Longboard Media specializes in digital marketing solutions. In November 2012, the company was acquired for USD 43.7 mn by Bazaarvoice, Inc., which acts as its parent company. The founder's history or prior ventures are not publicly available.Longboard Media operates as a leading user-generated content (UGC) platform, facilitating the collection, management, and syndication of authentic customer content, including ratings, reviews, images, and videos. The company enhances shopper experiences across various stages of the customer journey, allowing brands to build trust and drive sales through genuine customer interactions. Its innovative technology tailors content delivery to meet shopper intent in real-time, significantly improving conversion rates. The platform serves a diverse client base, which includes over 13,000 brands and retailers globally, spanning multiple sectors such as apparel, consumer electronics, and health and beauty. Longboard Media's products are utilized in major markets, including North America, Europe, and Asia-Pacific, enabling clients to expand their reach and improve customer engagement by leveraging authentic content across various digital touchpoints.Longboard Media generates revenue primarily through a subscription-based model that provides its user-generated content solutions to businesses across the retail landscape. Clients engage in partnerships that provide access to services, including ratings and reviews, social commerce, and sampling solutions, all aimed at driving customer engagement and sales. The company’s flagship products are integral to this transactional structure, enhancing the ability of brands to connect with consumers effectively. Revenue from these services is derived from both direct B2B relationships with brands and retailers, as well as through potential syndication partnerships that facilitate the distribution of user-generated content.Longboard Media plans to utilize funds from its recent acquisition to enhance its platform and expand into new markets, although specific upcoming products or geographic targets have not been disclosed. The acquisition, finalized in November 2012, involved a total investment of USD 43.7 mn from Bazaarvoice and other partners, which is expected to support the company in pursuing strategic growth initiatives.

## Funding rounds

- Series B, Sep 12, 2011, $5M — Level Equity

## Investors

- Level Equity (https://capitalatlas.ai/funds/level-equity) — Series B