# Long Time Ago

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/long-time-ago

- Industry: Food
- Headquarters: Beijing, China
- Website: www.longtimeago.cn
- Total disclosed funding: $14M
- Latest round: Series B (Jun 8, 2020)
- Investors on record: 2

## About

Established in 2008 and based in Beijing, China, Long Time Ago operates as a BBQ chain brand that mainly provides barbecue food for customers through direct marketing and franchising. It has 106 directly-operated stores nationwide in Beijing, Shenzhen, Hangzhou, Nanjing, Zhengzhou and other places. In June 2020, the company raised CNY 100 million in series B+ funding from new investor BA Capital.

The company mainly deals in Chinese barbecue. Products include barbecue ingredients, special seasonings, drinks and snacks. Barbecue ingredients include lamb skewers, seafood barbecue series, and vegetable barbecue series. Special seasonings include dry seasonings and special barbecue sauces. The target group is young users.

The company generates revenue by providing Chinese barbecue.

## Funding rounds

- Series B, Jun 8, 2020, $14M — BA Capital
- Series A, Oct 13, 2017 — Guangzhou Juele Equity Investment Fund Management

## Investors

- Guangzhou Juele Equity Investment Fund Management (https://capitalatlas.ai/funds/guangzhou-juele-equity-investment-fund-management) — Series A
- BA Capital (https://capitalatlas.ai/funds/ba-capital) — Series B