# Lolly Wolly Doodle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lolly-wolly-doodle

- Industry: Consumer Products
- Headquarters: Lexington, US
- Website: www.lollywollydoodle.com
- Total disclosed funding: $22M
- Latest round: Series A (Jun 13, 2013)
- Investors on record: 4

## About

Lolly Wolly Doodle is a retail company that specializes in customizable children's clothing and accessories, offering unique and personalized outfits that blend quality with vibrant, playful designs, catering primarily to parents of young children.Founded in 2010 in Lexington, US, Lolly Wolly Doodle focuses on customizable children's apparel. The company has raised a total of USD 20.00 mn through Series A funding led by Revolution Ventures, with the most recent deal occurring on June 13, 2013. The founder's background information was not provided.Lolly Wolly Doodle specializes in customizable children's clothing and accessories, catering to parents seeking unique outfits for their kids. The product range includes dresses, tops, and bottoms, emphasizing quality and comfort while allowing for individual expression. The company primarily sells its products in the United States and has begun expanding into international markets.Lolly Wolly Doodle generates revenue through direct-to-consumer sales via its website, allowing customers to order customized clothing items. Transactions are structured on a per-item basis, with prices reflecting chosen customization options. This model encourages repeat purchases and customer loyalty through flagship products and complementary items.Following the Series A funding of USD 20.00 mn raised on June 13, 2013, Lolly Wolly Doodle plans to utilize these funds to develop new products and expand into targeted international markets. Specific upcoming releases are in the design phase, with specific release dates to be determined. The company aims to enhance its presence in key geographic regions, aligning with its growth strategy.

## Funding rounds

- Series A, Jun 13, 2013, $20M — FirstMark Capital, Revolution Ventures, High Line Venture Partners, Novel TMT Ventures
- Seed, Dec 15, 2011, $1.7M — FirstMark Capital

## Investors

- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Seed, Series A
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Series A
- High Line Venture Partners (https://capitalatlas.ai/funds/high-line-venture-partners) — Series A
- Novel TMT Ventures (https://capitalatlas.ai/funds/novel-tmt-ventures) — Series A