# Loliware

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loliware

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.loliware.com
- Total disclosed funding: $6.9M
- Latest round: Seed (Oct 31, 2022)
- Investors on record: 9

## About

Loliware, Inc. is a New York-based company that specializes in sustainable, seaweed-based biomaterials, offering innovative alternatives to traditional plastics for various industries, including food and beverage.Founded in 2010 in New York, Loliware, Inc. focuses on creating sustainable packaging solutions through their proprietary SEA Tech™. The company has successfully completed 6 funding rounds, raising a total of USD 6.00 mn, with the latest round involving investors such as 5 Pillars Capital and L Catterton. The founders, Chelsea Briganti, Leigh Tucker, and Sea Briganti, have a commitment to reducing plastic waste, with Abigail Clark currently serving as CEO.Loliware, Inc. specializes in innovative seaweed-based biomaterials, primarily focused on their flagship product, the Blue Carbon Straw. This product has been fully commercialized and is verified as plastic-free by Oceanic Global's Blue Standard. The company leverages its proprietary SEA Tech™ to create sustainable packaging solutions that address the urgent need for plastic alternatives in various industries, including food and beverage, retail, and e-commerce. By incorporating seaweed into their product line, Loliware aims to promote a plastic-free future while providing environmentally conscious businesses with effective packaging options. Their geographic market reach spans North America, Europe, and Asia, catering to a diverse clientele that includes environmentally focused companies and consumers seeking sustainable packaging alternatives.Loliware, Inc. generates revenue through a combination of product sales and licensing agreements for SEA Tech™ resins. The company engages in direct transactions with businesses seeking to reduce their environmental impact by utilizing seaweed-based materials. This includes both individual product purchases and licensing deals that allow companies to integrate SEA Tech™ into their own product lines. Specific pricing structures for these products are tailored to the needs of clients, whether they are retailers or wholesalers, fostering a business model that supports both B2B and direct-to-consumer transactions. The successful commercialization of their Blue Carbon Straw and other seaweed-based products positions Loliware as a pivotal player in the sustainable packaging market, aligning with evolving consumer preferences for eco-friendly solutions.Loliware plans to expand its product line by introducing new seaweed-based packaging solutions designed for specific applications in the food and beverage sectors. The company aims to enter additional markets in South America and Africa by the end of 2024. Recent funding of USD 6.00 mn will be utilized to enhance product development and support market entry initiatives, following the strategic exit of Closed Loop Partners from Loliware LLC.

## Funding rounds

- Seed, Oct 31, 2022 — L Catterton, Alumni Ventures Group, Sinclair & Rush, Inc.
- Seed, Jan 16, 2020, $5.9M — New York Ventures, Riverwalk Capital Partners, Closed Loop Partners, H/L Ventures, For Good Ventures, HumanCo VC
- Seed, Mar 5, 2017, $1M — Closed Loop Partners

## Investors

- Closed Loop Partners (https://capitalatlas.ai/funds/closed-loop-partners) — Seed
- New York Ventures (https://capitalatlas.ai/funds/new-york-ventures) — Seed
- Riverwalk Capital Partners (https://capitalatlas.ai/funds/riverwalk-capital-partners) — Seed
- H/L Ventures (https://capitalatlas.ai/funds/h-l-ventures) — Seed
- For Good Ventures (https://capitalatlas.ai/funds/for-good-ventures) — Seed
- HumanCo VC — Seed
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- Sinclair & Rush, Inc. — Seed