# LOLA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lola

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.mylola.com/
- Total disclosed funding: $35M
- Latest round: Series B (Jun 12, 2018)
- Investors on record: 8

## About

Based in New York, US, and founded in 2014 by co-founders Jordana Kier and Alexandra Friedman, Forum Health & Personal Care LLC, doing business as LOLA, formerly known as ALYK Inc., operates as a provider of period care and sexual wellness and vaginal health products to women. In January 2024, Forum Brands, Inc., a portfolio company of Sequoia Capital, Norwest Venture Partners, TriplePoint Capital, NFX, and Concrete Rose, acquired LOLA. As of 2024, the company is led by its co-CEOs Jordana Kier and Amy Fisher.

The company provides a wide range of personal care products, such as tampons, pads, pantyliners, menstrual underwear, cleansing wipes, vaginal washes, and personal lubricants.

The company generates its revenue primarily through the sale of its personal products on its e-commerce platform. Key items include tampons starting at USD 7, pads starting at USD 8, menstrual underwear at USD 30, and personal lubricants beginning at USD 13.

## Funding rounds

- Series B, Jun 12, 2018, $24M — Spark Capital, Lerer Hippeau Ventures, Alliance Consumer Growth, Brand Foundry Ventures
- Series A, Dec 12, 2016, $7M — Spark Capital, Lerer Hippeau Ventures, BoxGroup, Brand Foundry Ventures, BBG Ventures
- Seed, Mar 2, 2016, $3M — Lerer Hippeau Ventures, BoxGroup, Vayner/RSE, Brand Foundry Ventures, 14W Ventures, BBG Ventures
- Angel, Jul 8, 2015, $1.2M — BoxGroup, Vayner/RSE, 14W Ventures

## Investors

- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Angel, Seed, Series A
- Vayner/RSE (https://capitalatlas.ai/funds/vayner-rse) — Angel, Seed
- 14W Ventures (https://capitalatlas.ai/funds/14w-ventures) — Angel, Seed
- Lerer Hippeau Ventures — Seed, Series A, Series B
- Brand Foundry Ventures (https://capitalatlas.ai/funds/brand-foundry-ventures) — Seed, Series A, Series B
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed, Series A
- Spark Capital — Series A, Series B
- Alliance Consumer Growth (https://capitalatlas.ai/funds/alliance-consumer-growth) — Series B