# Logan Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/logan-media

- Industry: Marketing/Advertising
- Headquarters: Buenos Aires, Argentina
- Website: www.loganmedia.mobi
- Total disclosed funding: $2M
- Latest round: Series A (Oct 6, 2016)
- Investors on record: 2

## About

Logan Media is a data services company specializing in location-based insights to enhance marketing and advertising strategies for businesses across various sectors, including retail and telecommunications.Founded in 2009 in Buenos Aires, Argentina, Logan Media focuses on providing advanced data services aimed at improving marketing engagement. The company has raised USD 2.000 mn in total, with its most recent funding round being a Series A of USD 2.000 mn from Pedralbes Partners in October 2016. The co-founders include Bang Nguyen, Ignacio Saez, and Manuel Tomé, while the company operates under the leadership of CEO David Rodriguez and Juan Göldy.Logan Media specializes in advanced data services that utilize location-based insights to enhance marketing strategies. The company offers proprietary technology solutions, including location data services, audience segmentation, and analytics tools, designed to foster effective client engagement with target demographics. Logan's services deliver real-time consumer insights through data analysis from mobile applications, catering to businesses in retail, travel, and telecommunications across North America, Europe, and South America.Logan Media generates revenue through partnerships and subscription-based models. The company collaborates with brands and agencies, providing access to crucial location data analytics for targeted advertising. Clients typically enter contractual agreements to utilize Logan's services, which can involve subscription plans based on usage or specific services. This business model, enhanced by direct engagements with brands, enables clients to refine their marketing strategies and campaigns by leveraging Logan’s insights.Logan Media plans to leverage its recent Series A funding of USD 2.000 mn to bolster its product offerings and expand into new markets. The company is currently developing upcoming products that utilize enhanced data analytics capabilities, expected to launch in the next fiscal year. Additionally, Logan Media aims to penetrate markets in Asia and the Middle East by the end of 2024, focusing on tailoring its services to meet the diverse needs of businesses in these regions.

## Funding rounds

- Series A, Oct 6, 2016, $2M — Pedralbes Partners
- Seed, Aug 1, 2012, $0M — NXTP Ventures

## Investors

- NXTP Ventures (https://capitalatlas.ai/funds/nxtp-ventures) — Seed
- Pedralbes Partners (https://capitalatlas.ai/funds/pedralbes-partners) — Series A