# Lofty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lofty

- Industry: Consumer Products
- Headquarters: New York, US
- Website: http://www.lofty.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Jun 1, 2014)
- Investors on record: 3

## About

Lofty Inc is a technology company specializing in AI-driven solutions for real estate professionals, offering innovative tools to enhance marketing and lead generation.Founded in 2013, Lofty Inc operates from New York, US, focusing on providing technology solutions for real estate. The company has engaged in 7 deals, with its most recent financing being a Seed round of USD 2.00 mn from Founders Fund and Great Oaks Venture Capital on October 13, 2016. The founder, Lofty Store, has not previously been noted for founding other companies.Lofty Solutions Suite, formerly known as Chime, provides an extensive range of AI-powered tools tailored for real estate professionals. The integral platform automates marketing initiatives, enhancing lead generation with over 33 methods for converting leads. Key features include a Smart CRM for opportunity identification, a Power Dialer for improved communication, and IDX websites adaptable for WordPress. Additional marketing tools encompass Google PPC, direct mail campaigns, and automated social media management, primarily serving real estate agents, teams, and brokerage firms across North America, including cities like New York, Los Angeles, and Chicago.Lofty's revenue model relies on subscriptions, where clients pay for access to various tools within the Lofty platform. Multiple subscription tiers cater to diverse user needs, from individual agents to larger brokerage firms. Client transactions involve software licenses for flagship products such as the Smart CRM and marketing automation suite, with straightforward agreements based on recurring fees. Additional costs may arise from specific marketing campaigns managed through the platform, ensuring flexible pricing plans to accommodate various budgets while enhancing real estate operations.Lofty plans to leverage its recent Seed funding of USD 2.00 mn to develop new products and expand its market reach. The company is working on launching advanced features within its existing solutions to meet user demands by the end of 2017 and aims to penetrate additional markets across the US, specifically targeting emerging cities with growing real estate activity.

## Funding rounds

- Seed, Jun 1, 2014, $2M — Founders Fund, Great Oaks Venture Capital
- Angel, Oct 1, 2013, $0.3M — Queensbridge Venture Partners

## Investors

- Queensbridge Venture Partners (https://capitalatlas.ai/funds/queensbridge-venture-partners) — Angel
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed