# Loftie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loftie

- Industry: Electronics
- Headquarters: New York, US
- Website: www.byloftie.com/
- Total disclosed funding: $4.3M
- Latest round: Seed (Oct 18, 2024)
- Investors on record: 1

## About

Founded in 2018 and based in New York, US, Loftie, Inc. operates as the manufacturer of smart alarm clocks designed to replace mobile phones for alarm purposes. It is also a wellness brand that provides ideas and attractive, inventive goods to help people rest, relax, and rejuvenate. In October 2024, Loftie, Inc. raised USD 4.33 million in venture funding led by Supermoon Capital. Loftie primarily offers sleep enhancement products, with its flagship product being the Loftie Clock. This innovative alarm clock is designed to improve users' sleep quality by mimicking the body's natural waking process through a two-phase alarm system. It features an extensive library of over 100 audio tracks, including white noise, nature sounds, meditations, and personalized bedtime stories, addressing common sleep-related issues. The Loftie Clock is marketed toward health-conscious consumers in North America and Europe, particularly in the United States, Canada, the United Kingdom, Germany, and France. Loftie's revenue model is primarily based on direct-to-consumer sales through its e-commerce platform. The Loftie Clock is priced at USD 128, and the company offers bundles, such as the Sweet Dreams Bundle, for enhanced savings. Additionally, Loftie provides a subscription service called Loftie+, granting users access to exclusive audio content, thereby fostering long-term customer relationships. In October 2024, Loftie, Inc. raised USD 4.33 million in venture funding led by new investor Supermoon Capital. The company plans to utilize this funding to expand its offerings in digital wellness and personalized sleep solutions. Upcoming initiatives include the launch of new sleep-enhancing products and efforts to penetrate additional markets, particularly in Europe by mid-2025.

## Funding rounds

- Seed, Oct 18, 2024, $4.3M — Supermoon Capital

## Investors

- Supermoon Capital (https://capitalatlas.ai/funds/supermoon-capital) — Seed