# Loft

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loft

- Industry: Internet
- Headquarters: San Jose, US
- Website: www.rooomy.com
- Latest round: Series A (Jul 17, 2018)
- Investors on record: 1

## About

Loft, Inc. specializes in innovative virtual staging solutions that enhance property visualization for real estate professionals and consumers, transforming empty spaces into appealing environments through advanced 3D technology.Loft, Inc. provides virtual staging services designed to assist real estate professionals and consumers in visualizing properties. The company is headquartered in San Jose, US and was founded by Jan-Hein Pullens. In July 2018, Loft, Inc. secured USD 13.00 mn in a Series B funding round led by Antimeridian, marking a key investment milestone with a total amount raised of USD 13.00 mn. The company has been involved in 2 deals to date, with the most recent deal occurring on July 17, 2018.Rooomy offers a suite of innovative virtual staging solutions designed to enhance property visualization for real estate professionals and consumers alike. Their core product leverages advanced 3D technology to transform empty or outdated spaces into beautifully staged environments, allowing potential buyers to envision their future homes. This service is particularly beneficial in the real estate market, where visual appeal plays a critical role in sales conversions. Rooomy's offerings serve a diverse client base, including real estate agents, home stagers, and property developers, primarily in the United States and select international markets. By integrating their virtual staging services with various real estate platforms, Rooomy addresses the significant challenge of making listings more attractive and engaging to prospective buyers.Rooomy generates revenue primarily through a subscription-based model, catering to real estate professionals who require ongoing virtual staging services for multiple properties. Clients can choose from different pricing tiers based on their specific needs, which may include options for individual staging projects or bulk packages for larger portfolios. The transactions typically involve direct engagement with real estate agents and agencies, facilitating seamless integration of Rooomy's services into their marketing strategies. This B2B structure enables agents to enhance their listings effectively, promoting quicker sales cycles and improved client satisfaction. Rooomy's flagship offerings, including branded virtual staging solutions, are positioned to meet the needs of a competitive market, ensuring that clients have access to high-quality, visually appealing property representations.Loft, Inc. plans to leverage its recent funding of USD 13.00 mn to enhance its product offerings and expand into new geographic regions. The company is currently designing new products that aim to improve user engagement and visualization capabilities for real estate listings. Expansion plans include targeting markets in North America and Europe by the end of 2023. The capital raised in July 2018 will support these initiatives and help to cement its presence in these promising markets.

## Funding rounds

- Series A, Jul 17, 2018 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A