# Locu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/locu

- Industry: Hardware
- Headquarters: Cambridge, US
- Website: www.locu.com
- Total disclosed funding: $5.3M
- Latest round: Series A (Apr 19, 2012)
- Investors on record: 5

## About

Locu Inc, now known as the Digital Marketing Suite, specializes in providing advanced digital marketing tools tailored for businesses to enhance their online visibility and engagement.Locu Inc was founded in 2011 in Cambridge, Massachusetts, US. The company operates as a standalone entity and has undergone a rebranding to the Digital Marketing Suite, which focuses on empowering small and medium-sized enterprises (SMEs) with digital marketing capabilities. The founder, Stelios S., has a history of entrepreneurship, although specifics of other ventures are not detailed. Locu has completed a total of 3 deals with its most recent funding round being an Add-on Trade Sale on August 19, 2013, led by GoDaddy.com, during which the company raised USD 70.00 mn, totaling USD 4.00 mn raised to date.Locu, rebranded as the Digital Marketing Suite, offers a comprehensive set of digital marketing tools designed to bolster businesses' online presence. Key features include website synchronization with social media platforms like Facebook, Google, Yelp, Instagram, and Twitter, alongside email marketing tools to engage customers and analyze campaign performance. The suite targets small and medium-sized enterprises and operates primarily in the US, Canada, and several European and Latin American countries, ensuring local market compatibility.The revenue model for Locu, incorporated within the Digital Marketing Suite, relies on a subscription-based system, allowing businesses to access a range of digital marketing tools for a recurring fee. This model fosters long-term partnerships, particularly appealing to small business owners requiring continuous support for their online management. Clients can choose from various service tiers, which grant access to features such as website building, email marketing, and social media management, with specific pricing plans reflecting the functionality of the suite.Locu plans to leverage its recent acquisition by GoDaddy.com to fuel future growth initiatives. Following the acquisition finalized on August 19, 2013, for USD 70.00 mn, the company aims to introduce new products within the Digital Marketing Suite, enhancing its offerings for SMEs. Additionally, Locu is targeting expansion into new geographic markets across Europe and Latin America, intending to tailor its products to meet diverse local business needs.

## Funding rounds

- Series A, Apr 19, 2012, $4.7M — General Catalyst Partners, SV Angel, Lowercase Capital, Lightbank, Quotidian Ventures
- Seed, Sep 7, 2011, $0.6M — Quotidian Ventures

## Investors

- Quotidian Ventures (https://capitalatlas.ai/funds/quotidian-ventures) — Seed, Series A
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- Lowercase Capital (https://capitalatlas.ai/funds/lowercase-capital) — Series A
- Lightbank (https://capitalatlas.ai/funds/lightbank) — Series A