# Locomizer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/locomizer

- Industry: Software
- Headquarters: Manchester, UK
- Website: www.locomizer.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Jun 2, 2016)
- Investors on record: 3

## About

Locomizer is a location analytics company that specializes in quantifying footfall metrics and user affinities at points of interest, leveraging mobile trace data to deliver actionable insights across various sectors.Founded in 2013 by Alexei Polyakov, Locomizer is headquartered in Manchester, UK. The company focuses on location analytics and has undergone strategic developments since its inception. Locomizer has secured funding through multiple rounds, including a SEED round in June 2016 that raised USD 0.3 million from Impulse VC and Phystech Ventures, bringing the total amount raised to USD 0.3 million. The company has completed four deals to date.Locomizer specializes in location analytics, offering a comprehensive suite of products aimed at quantifying footfall metrics and user affinities at specific points of interest (POIs). Their primary dataset provides detailed insights into footfall metrics, utilizing mobile trace data from a representative panel of anonymous users. This includes metrics such as the number of users observed at a POI, their dwell time, and specific user interests related to various brands and activities, all determined through a supervised machine learning algorithm. The company serves a diverse client base across multiple sectors, including retail analytics, city planning, marketing, and advertising, with applications in financial forecasting and risk assessment. Locomizer’s products are accessible through platforms such as Amazon AWS, Experian, and specialist GIS providers, targeting markets in North America, Europe, and Asia, with a commitment to delivering actionable data insights.Locomizer operates on a subscription-based revenue model, providing its data products to clients through partnerships with major providers such as Experian and AWS. Clients, which include businesses in retail and urban planning, access Locomizer's datasets for detailed analytics regarding footfall and audience affinities. The structure of transactions typically involves licensing agreements, where businesses pay for access to specific datasets suited to their analytical needs. Revenue is generated through these licenses, which enable companies to leverage Locomizer’s advanced analytics for improved decision-making. While specific pricing details for individual products are not disclosed, the offerings include various data packages that cater to different business requirements, ensuring a broad appeal across various industries.In light of the funding raised in June 2016, Locomizer plans to enhance its product offerings and expand its market reach. The company is currently designing new analytics tools aimed at improving user engagement metrics and aims to launch these products in the upcoming year. Additionally, Locomizer is targeting expansion into new geographic markets in Asia and North America by mid-2024, leveraging recent funding to support these initiatives and enhance its technological infrastructure.

## Funding rounds

- Seed, Jun 2, 2016, $0.3M — Impulse VC, Phystech Ventures
- Seed, Jun 28, 2013, $0.1M — Collider
- Seed, Feb 21, 2013, $0.1M — Collider

## Investors

- Collider — Seed
- Impulse VC (https://capitalatlas.ai/funds/impulse-vc) — Seed
- Phystech Ventures (https://capitalatlas.ai/funds/phystech-ventures) — Seed