# Loco Partners

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loco-partners

- Industry: Information Services
- Headquarters: Tokyo, Japan
- Website: www.loco-partners.com/
- Total disclosed funding: $5.1M
- Latest round: Series A (Apr 18, 2016)
- Investors on record: 2

## About

Based in Japan, Loco Partners Inc. specializes in premium accommodation booking services, offering curated travel experiences through their platform, Relux, which connects travelers with high-quality hotels and traditional ryokans across Japan.Founded in 2011 and headquartered in Tokyo, Japan, Loco Partners Inc. operates in the travel and hospitality sector. The company focuses on a premium accommodation booking service called Relux, which emphasizes unique and high-quality lodging options. In April 2016, Loco Partners secured JPY 500 million in Series A funding from Global Brain Corporation, bringing their total amount raised to JPY 500 million, with a current company valuation of JPY 4,709.167 million.Loco Partners operates a premium accommodation booking service under the brand name Relux, which delivers curated travel experiences designed to connect customers with high-quality hotels and ryokans (traditional Japanese inns) across Japan. Relux carefully selects and promotes only the top 5% of accommodations, focusing on unique properties that reflect the cultural richness and beauty of their locales. The service is powered by a team of travel professionals who personally visit and recommend these establishments, ensuring a personalized and insightful approach to travel. Relux caters to discerning travelers seeking not just lodging, but also opportunities for meaningful experiences that enhance their understanding of local culture and history. The service primarily targets the Japanese domestic market, offering its products to a wide range of travelers, from leisure tourists to business clients, who are looking for exceptional stays across various regions in Japan.Loco Partners generates revenue through its Relux platform by facilitating direct bookings of accommodations. The company employs a commission-based structure, wherein it earns fees from partner hotels and ryokans for each booking made through its platform. This transaction model primarily features a B2C (business-to-consumer) approach, enabling travelers to select from exclusive offers and member-only plans that provide value-added benefits. Additionally, Relux has established a loyalty program that rewards members with Relux points, which can be redeemed for discounts on future bookings, further incentivizing customer retention and repeated use of the platform. Although specific pricing details are not disclosed, it is understood that the service offers various packages and pricing tiers tailored to meet the needs of different customer segments, enhancing the overall accessibility of its premier offerings.In April 2016, Loco Partners raised JPY 500 million in Series A funding from Global Brain Corporation, which will be utilized to enhance their Relux platform and expand their offerings. Future growth plans include launching new products aimed at diversifying their service portfolio within the travel sector. The company is also targeting expansion into additional international markets to reach a broader customer base, with specific geographic regions and timelines to be determined as they develop their strategies further.

## Funding rounds

- Series A, Apr 18, 2016, $4.6M — Global Brain
- Seed, Mar 20, 2013, $0.5M — CyberAgent Capital
- Seed, Dec 14, 2012 — CyberAgent Capital

## Investors

- CyberAgent Capital (https://capitalatlas.ai/funds/cyberagent-capital) — Seed
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A