# Loceye Private Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loceye-private-company

- Industry: Software
- Headquarters: Thessaloniki, Greece
- Website: www.loceye.io
- Total disclosed funding: $0.3M
- Latest round: Seed (Mar 27, 2019)
- Investors on record: 1

## About

Loceye is a biometric eye-tracking platform providing data-driven insights to measure visual engagement across digital content, optimizing user experience for various industries.Founded in 2017 and headquartered in Thessaloniki, Greece, Loceye specializes in biometric eye tracking. In April 2022, the company was acquired by Neurons Inc, which plans to integrate Loceye's technology into its platform. The company has carried out 2 deals to date, with its latest funding round being a Seed round led by Velocity Partners, raising EUR 0.300 mn, bringing the total amount raised to EUR 0.300 mn.Loceye offers innovative eye-tracking solutions that allow users to analyze engagement with digital assets. By using simple web-camera technology, the platform captures and analyzes eye movements to provide insights into user attention and interaction with various media, serving marketers, UX professionals, and market researchers globally and providing rapid feedback through custom reports.In 2023, Loceye reported a revenue of EUR 56,154.70 and an EBITDA of EUR 277,314.50. The company's revenue model focuses on subscriptions and direct transactions for its eye-tracking services, offering customizable pricing options for clients' studies.Following its acquisition by Neurons Inc, Loceye aims to enhance its technological offerings by integrating its eye-tracking and face-tracking capabilities into Neurons' platform. This strategic direction, announced in April 2022, will allow for broader market reach and product innovation as the company seeks to expand its presence in new geographic regions.

## Funding rounds

- Seed, Mar 27, 2019, $0.3M — Velocity.Partners

## Investors

- Velocity.Partners (https://capitalatlas.ai/funds/velocity-partners) — Seed