# Location Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/location-labs

- Industry: Software
- Headquarters: Emeryville, US
- Website: www.locationlabs.com
- Total disclosed funding: $26M
- Latest round: Series B (Oct 8, 2007)
- Investors on record: 5

## About

Location Labs offers mobile location services designed to enhance safety and streamline fleet management, providing users with tools to effectively monitor and manage location data.Location Labs, founded in 2000 and headquartered in Emeryville, US, specializes in mobile location services. The company was acquired by AVG Technologies in September 2014 for up to USD 220 mn. Location Labs has engaged in 7 investment deals, with the most recent deal occurring on September 3, 2014. The founders and specific details of their prior ventures are not publicly disclosed.Location Labs specializes in providing advanced mobile location services and solutions tailored to enhance personal safety and fleet management. Their core product offerings include location-based services that integrate seamlessly with mobile devices and applications, empowering users to monitor and manage location data effectively. The company's solutions cater to a diverse clientele, including enterprises looking to streamline fleet operations and individual users seeking enhanced safety measures, such as family location tracking. Noteworthy applications of their services include real-time location sharing, geofencing capabilities, and alerts for unauthorized movements. Location Labs markets its products primarily in the United States and Canada, with a growing presence in European and Asian markets, addressing the needs of various sectors, including transportation, logistics, and consumer safety.Location Labs generates revenue through a subscription-based model for its services, with clients typically signing up for multi-tier plans that vary based on the features and scale of use. This structure allows businesses to integrate location services into their existing operations while providing individual consumers access to safety features. The company partners with both enterprises and individual users, delivering solutions that enhance operational efficiency or personal safety. Pricing plans are designed to accommodate a range of budgets, with various tiers that offer different levels of service, support, and features tailored to the needs of businesses and consumers alike. Notably, their flagship services include comprehensive location tracking solutions that are pivotal in both corporate and consumer applications, driving steady revenue streams through sustained client engagement.Following the acquisition by AVG Technologies in September 2014, Location Labs plans to leverage its resources to develop new products aimed at enhancing its location services portfolio. The company is focused on expanding its presence in international markets, particularly targeting Europe and Asia by 2015. The recent acquisition will support these growth initiatives, providing the necessary capital to accelerate product development and market entry strategies.

## Funding rounds

- Series B, Oct 8, 2007, $3M — Draper Fisher Jurvetson, BlueRun Ventures, Mitsui Global Investment, Saturn Partners
- Series B, Oct 8, 2007, $3M — Draper Fisher Jurvetson, BlueRun Ventures, Mitsui Global Investment
- Series B, Oct 8, 2007, $3M — Draper Fisher Jurvetson, BlueRun Ventures, Mitsui Global Investment, Saturn Partners
- Series B, Feb 7, 2005, $9.4M — Draper Fisher Jurvetson, BlueRun Ventures, Mitsui Global Investment
- Series A, Feb 12, 2002, $8M — BlueRun Ventures, TIM Gruppo

## Investors

- BlueRun Ventures (https://capitalatlas.ai/funds/bluerun-ventures) — Series A, Series B
- TIM Gruppo — Series A
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series B
- Mitsui Global Investment (https://capitalatlas.ai/funds/mitsui-global-investment) — Series B
- Saturn Partners (https://capitalatlas.ai/funds/saturn-partners) — Series B