# Localmind

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/localmind

- Industry: Internet
- Headquarters: Montreal, Canada
- Website: www.localmind.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Jul 13, 2011)
- Investors on record: 3

## About

Localmind specializes in a location-based messaging platform that enhances user engagement and community interaction, allowing real-time connections about local venues and events.Localmind, founded in 2011 and headquartered in Montreal, Canada, operates a location-based messaging platform aimed at improving community interactions. The company underwent a significant transition when it was acquired by Airbnb in December 2012 from Granite Ventures, iNovia Capital, and Real Ventures for an undisclosed sum. The founders' background is not publicly detailed, and there are no references to subsidiaries or previous companies founded by them. Localmind has successfully raised USD 0.60 mn in its latest funding round, which was a SEED round led by Granite Ventures, with total funding amounting to USD 0.60 mn across three deals.Localmind offers innovative products designed to enhance user engagement and community interaction. Central to their offerings is a location-based messaging platform that allows users to connect and share insights about specific venues in real time. This service primarily caters to consumers seeking immediate information and recommendations about local establishments, such as restaurants and events, enabling informed decision-making for their outings. As a pioneering solution in the social networking landscape, Localmind engages a diverse client base that includes local businesses, event organizers, and consumers, all utilizing the platform to enhance their visibility and foster community connections. Markets served by Localmind include urban centers with a high concentration of venues and events, particularly in North America and Europe, where demand for localized social interaction is increasing.Localmind generates revenue through a subscription model that targets both businesses and end users. Businesses subscribe to the platform to increase their visibility and engage with potential customers, while consumers access the service for free, supported by targeted advertisements from partner brands. This model allows for a B2B revenue stream through subscriptions and a B2C component where businesses pay for promotional placements. Localmind's flagship service is structured to facilitate timely and relevant interactions, encouraging businesses to invest in premium features that enhance their outreach efforts. The transaction structure typically involves annual or monthly subscription fees, providing businesses with ongoing opportunities to connect with the community and drive foot traffic to their locations.Localmind's strategy for future growth includes the design and launch of new products aimed at improving user engagement and community interactions. Although specific product launch dates are not disclosed, the company is focusing on enhancing its platform's features. The company plans to expand into new geographic markets, particularly targeting additional urban centers in North America and Europe by the end of 2023. Recent funding from the SEED round will support these initiatives, allowing Localmind to further develop its platform and reach a broader audience. The acquisition by Airbnb in December 2012 indicates a strong interest in integrating Localmind's capabilities into larger ecosystems, suggesting potential synergies and growth opportunities.

## Funding rounds

- Seed, Jul 13, 2011, $0.6M — Inovia Capital, Granite Ventures, Real Ventures

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Seed
- Granite Ventures (https://capitalatlas.ai/funds/granite-ventures) — Seed
- Real Ventures — Seed