# Localistico

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/localistico

- Industry: Software
- Headquarters: London, UK
- Website: www.localistico.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Nov 30, 2017)
- Investors on record: 3

## About

Localistico is a digital marketing company specializing in local marketing solutions that enhance the online presence of businesses with physical locations.Founded in 2014 and headquartered in London, UK, Localistico is dedicated to providing a local marketing and analytics platform. The company has successfully closed a total of 4 deals, with the most recent deal occurring on January 11, 2019, when they raised GBP 860 thousand from Ascension Ventures and individual investors. The business has remained focused on its original strategy without any notable pivots or changes since inception. The founder, Ricardo Varela, has an entrepreneurial background that informs the strategic direction of the company. Localistico's total funding raised stands at GBP 860 thousand, which has positioned the company with a current valuation of GBP 9.31 million.Localistico offers a comprehensive suite of local marketing solutions designed to optimize the online presence of brick-and-mortar businesses. Their primary product is a local marketing and analytics platform that enables companies to manage location data effectively, generate SEO-optimized store pages, and automate customer engagement across multiple digital channels. This platform is particularly beneficial for multi-location retailers, financial services, and other industries that depend on foot traffic and local search visibility. By employing AI-enhanced tools, Localistico empowers businesses to gain actionable insights into customer behavior, allowing them to customize marketing strategies for specific locations. Their client base spans various global markets, including North America, Europe, and Latin America, focusing on sectors such as retail, real estate, and financial services, where accurate local information is crucial for customer engagement.Localistico generates revenue primarily through subscription-based models, wherein clients pay for access to the platform's features and services. The company structures its offerings to accommodate various business needs, including options for both enterprise-level clients and smaller businesses. Clients typically engage in annual contracts that provide access to local marketing tools, analytics, and customer support. Specific pricing plans reflect the scope and scale of services used, with flagship offerings focusing on location management, reputation management, and local advertising features. Localistico’s customer transactions are predominantly B2B, catering to enterprises that require sophisticated solutions for managing their digital footprint and enhancing local search presence. The company has established partnerships with clients across many industries, ensuring a steady revenue stream through its robust service offerings.In January 2019, Localistico raised GBP 860 thousand of financing from returning investor Ascension Ventures with participation from individual investors. The funding will support initiatives for developing new products aimed at enhancing the current platform's capabilities, although specific product release dates are yet to be determined. Localistico is targeting expansion into new markets, particularly in Europe and Latin America, by 2025 to increase its customer base. The recent financing round is instrumental in facilitating these growth strategies, as it elevates Localistico's valuation to GBP 9.31 million post-money.

## Funding rounds

- Seed, Nov 30, 2017, $0.7M — Ascension Ventures, True, 4Founders Capital

## Investors

- Ascension Ventures (https://capitalatlas.ai/funds/ascension-ventures) — Seed
- True (https://capitalatlas.ai/funds/true) — Seed
- 4Founders Capital (https://capitalatlas.ai/funds/4founders-capital) — Seed