# Lob.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lob-com

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.lob.com
- Total disclosed funding: $82M
- Latest round: Series C (Feb 23, 2021)
- Investors on record: 11

## About

Lob.com, Inc. provides an automated direct mail marketing platform that seamlessly integrates with digital marketing strategies to enhance customer engagement through personalized mailing solutions.Lob.com, Inc. was founded in 2013 and is headquartered in San Francisco, US. The company specializes in automating direct mail services. The founders are Fumitaka Takebayashi, Harry Zhang, and Leore Avidar, with Fumitaka Takebayashi serving as the CEO. In February 2021, Lob.com raised USD 50 mn in Series C funding led by Y Combinator, bringing the total amount raised to USD 50 mn and the current company valuation to USD 352.29 mn. The company has executed a total of 4 deals since its inception.Lob focuses on providing an automated direct mail marketing platform that integrates seamlessly with existing digital marketing strategies. Their core offerings include advanced direct mail automation, hyper-targeted and personalized mailing solutions, and a Print Delivery Network that ensures compliance and efficiency in logistics. The platform enables customers, including marketing teams and brands across various industries, to send direct mail campaigns rapidly, leveraging data to drive engagement and conversions. Lob's services cater to a diverse range of sectors such as financial services, healthcare, retail, and e-commerce, with operations primarily focused in the United States and expanding into additional markets. Their clients encompass a wide array of users, from small businesses to large corporations looking to enhance their customer engagement through automated direct mail solutions.Lob generates revenue through a subscription-based model, where clients access their platform to execute direct mail campaigns at scale. The business transactions typically involve clients subscribing to various tiers of services, enabling them to automate their direct mailing processes according to their specific needs. Customers utilize Lob's offerings to streamline their marketing operations, which may include a combination of direct-to-consumer and B2B campaigns. The pricing structure is designed to accommodate businesses of all sizes, allowing clients to choose from tailored packages based on their mailing volume and campaign requirements, thus facilitating a flexible investment that matches their marketing objectives. Flagship features of the platform include comprehensive analytics and campaign management tools that emphasize performance and ROI for users engaging with their direct mail efforts.In February 2021, Lob.com, Inc. raised USD 50 mn in Series C funding led by returning investor Y Combinator. The company intends to use the funds to expand operations and increase its business reach. Lob is focusing on introducing new products and enhancing its existing platform capabilities to better serve its clients. Furthermore, the company is looking to expand its services into additional markets beyond the United States.

## Funding rounds

- Series C, Feb 23, 2021, $50M — Y Combinator
- Series B, May 31, 2017, $20M — Polaris Partners, First Round Capital, Floodgate, Ludlow Ventures, Y Combinator, Scrum Ventures, Amasia
- Series A, Sep 8, 2014, $9.3M — Polaris Partners, First Round Capital, Floodgate, Scrum Ventures, Drummond Road Capital, Indicator Ventures
- Seed, Nov 4, 2013, $2.4M — Polaris Partners, Ludlow Ventures, FundersClub, Scrum Ventures, Drummond Road Capital, 8Capita, Indicator Ventures, Amasia

## Investors

- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Seed, Series A, Series B
- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Seed, Series B
- FundersClub (https://capitalatlas.ai/funds/fundersclub) — Seed
- Scrum Ventures (https://capitalatlas.ai/funds/scrum-ventures) — Seed, Series A, Series B
- Drummond Road Capital (https://capitalatlas.ai/funds/drummond-road-capital) — Seed, Series A
- 8Capita (https://capitalatlas.ai/funds/8capita) — Seed
- Indicator Ventures (https://capitalatlas.ai/funds/indicator-ventures) — Seed, Series A
- Amasia (https://capitalatlas.ai/funds/amasia) — Seed, Series B
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A, Series B
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series B, Series C