# LoanStar Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loanstar-technologies

- Industry: Financial Services
- Headquarters: Swarthmore, US
- Website: www.loanstartechnologies.com
- Total disclosed funding: $13M
- Latest round: Series A (Jan 22, 2024)
- Investors on record: 3

## About

LoanStar Technologies LLC, based in the US, provides an innovative embedded lending platform that empowers credit unions and banks to create tailored lending solutions for various retail opportunities, focusing on underserved communities and small businesses. Founded in 2015 and headquartered in Swarthmore, US, LoanStar Technologies LLC specializes in embedded lending solutions. In January 2024, LoanStar Technologies, Inc. raised USD 12.86 million in series A funding led by new investor Sageview Capital, with participation from other new investors Ben Franklin Technology Partners, Launch Credit Union, and TruMark Financial Credit Union. Andrew Turner serves as the CEO.  LoanStar Technologies specializes in providing a comprehensive embedded lending platform known as MerchantLinQ. This platform enables credit unions and banks to implement customizable lending programs that cater to a wide array of retail opportunities, allowing them to define lending parameters such as size, sector, and risk. The company focuses on serving the needs of credit unions and banks, particularly those committed to supporting underserved communities and small businesses. Through the MerchantLinQ platform, end users—including consumers seeking flexible financing options and businesses looking to offer affordable lending solutions—benefit from a seamless, branded experience that integrates directly with their financial institutions. LoanStar’s clientele includes over 60 credit unions and banks across multiple geographical markets in the United States, enhancing their service offerings by leveraging strong partnerships with more than 8,000 merchants.LoanStar Technologies generates revenue primarily through partnerships with financial institutions that utilize its MerchantLinQ platform for embedded lending solutions. The company structures its transactions as B2B partnerships, where credit unions and banks pay for the services rendered by LoanStar in exchange for access to their technology and expertise in delivering high-quality lending experiences. As part of this arrangement, participating institutions can implement tailored lending programs that align with their business goals and customer needs. The annual funding facilitated through these lending programs amounts to USD 1.2 bn, which underscores the platform's significant traction in the market. The specific pricing plans and financial arrangements associated with the MerchantLinQ services are determined on a case-by-case basis, reflecting the unique requirements of each client.LoanStar Technologies plans to leverage its recent Series A funding of USD 12.865 mn, raised in January 2024, to enhance its MerchantLinQ platform by designing and launching new product features aimed at improving user experience. The company is also targeting expansion into new geographic regions, with plans to enter several underserved markets across the United States by the end of 2024. These strategic initiatives are designed to strengthen LoanStar's market presence and increase the adoption of its embedded lending solutions.

## Funding rounds

- Series A, Jan 22, 2024, $13M — Ben Franklin Technology Partners, Sageview Capital, Launch Credit Union

## Investors

- Ben Franklin Technology Partners (https://capitalatlas.ai/funds/ben-franklin-technology-partners) — Series A
- Sageview Capital (https://capitalatlas.ai/funds/sageview-capital) — Series A
- Launch Credit Union — Series A