# LLJ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/llj

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.minibardelivery.com
- Total disclosed funding: $6.8M
- Latest round: Seed (Aug 15, 2017)
- Investors on record: 6

## About

LLJ Inc. operates Minibar Delivery, a platform facilitating the swift delivery of alcoholic beverages. The company leverages a user-friendly mobile app to cater to customers seeking convenient access to wine, liquor, and beer.LLJ Inc. was founded in 2013 and is headquartered in New York, US. The company specializes in alcohol delivery services and has undergone strategic changes to enhance its operational efficiency. Lara Crystal, the founder, has a background in entrepreneurship and has previously established other ventures. LLJ Inc. raised USD 5.00 mn in Seed funding, primarily from Alpaca VC and other investors, which has contributed to its growth trajectory. The most recent funding round occurred on November 8, 2021, marking a significant milestone in the company's financial journey, totaling USD 5.00 mn raised since inception.Minibar Delivery specializes in the quick delivery of alcohol, including wine, liquor, beer, and other related products, through a user-friendly mobile application available on both iOS and Android platforms. Their core offering is designed to provide consumers with an efficient and convenient option for obtaining alcoholic beverages, fulfilling the needs of customers who seek spontaneity and convenience in their purchasing experience. The service primarily targets individuals aged 21 and older, catering to a diverse clientele that includes social consumers, party hosts, and anyone looking to celebrate special occasions or simply enjoy a drink at home. Minibar Delivery operates in various urban markets across the United States, ensuring accessibility to residents in metropolitan areas where demand for quick and reliable alcohol delivery services is high.Revenue for Minibar Delivery is generated through direct-to-consumer transactions facilitated by their mobile application. Customers place orders for various alcoholic beverages, and the company charges a delivery fee in addition to the cost of the products purchased. The transaction structure is primarily B2C, where consumers interact directly with the platform to select their desired items and complete their purchases. The pricing strategy typically includes individual product costs, delivery fees, and potential promotional offers, catering to a wide range of consumer preferences and budgets. The company also provides additional services such as cocktail recipes and the option to book bartenders, enhancing their value proposition and potentially increasing customer engagement and satisfaction.In November 2021, ReserveBar, a portfolio company of Silver Lake, agreed to acquire LLJ Inc. from its investors. Following this acquisition, LLJ Inc. intends to leverage its recent funding to enhance its service offerings and expand into new urban markets across the United States. The company is focused on launching additional products and features within its mobile application to improve customer experience and drive engagement. Specific geographic regions targeted for expansion include major metropolitan areas where demand for alcohol delivery is growing.

## Funding rounds

- Seed, Aug 15, 2017, $5M — LaunchCapital, Great Oaks Venture Capital, Winklevoss Capital, Female Founders Fund, RiverPark Advisors, Alpaca
- Seed, Jul 31, 2014, $1.8M — Great Oaks Venture Capital, Winklevoss Capital, Female Founders Fund

## Investors

- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- Winklevoss Capital (https://capitalatlas.ai/funds/winklevoss-capital) — Seed
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Seed
- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Seed
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Seed
- Alpaca (https://capitalatlas.ai/funds/alpaca) — Seed