# Livionex

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/livionex

- Industry: Healthcare Specialists
- Headquarters: Los Gatos, US
- Website: www.getlivfresh.com
- Total disclosed funding: $11M
- Latest round: Series A (Mar 4, 2011)
- Investors on record: 1

## About

Livionex Inc. specializes in innovative oral care solutions, offering the LIVFRESH Dental Gel designed to enhance dental hygiene by significantly reducing plaque and improving gum health through its unique formulation.Founded in 2009 in Los Gatos, US, Livionex Inc. focuses on developing advanced oral care products. The company has successfully raised USD 4.000 mn in Series A funding on May 13, 2019, bringing the total amount raised to USD 4.000 mn. The firm operates without any known subsidiaries or parent companies.Livionex, Inc. operates primarily in the oral care market with its flagship product, LIVFRESH Dental Gel, which is a medical-grade toothpaste designed to effectively reduce dental plaque and improve gum health. Utilizing a patented ingredient known as Activated Edathamil, LIVFRESH Dental Gel functions on a molecular level to penetrate biofilm, breaking the bond between plaque and teeth while also forming a protective barrier that prevents new plaque formation. The product is clinically proven to remove plaque 250% more effectively and reduce gum bleeding by 190% compared to leading toothpaste brands. LIVFRESH caters to a diverse customer base, including individuals seeking to enhance their oral health, as well as dental professionals such as dentists and hygienists, with approximately 3,000 professionals endorsing the product. LIVFRESH Dental Gel and its associated products are marketed and sold primarily in the United States, focusing on both direct-to-consumer sales through subscriptions and retail partnerships.Livionex, Inc. generates revenue through a subscription-based model, allowing customers to receive LIVFRESH Dental Gel on a recurring basis at discounted rates, particularly through offerings such as "Buy 2, Get 1 Free." The company also engages in direct sales, with products distributed to dental professionals who may recommend them to their patients. Pricing structures for LIVFRESH Dental Gel are designed to be competitive within the oral care market, ensuring accessibility while maintaining premium quality. The company’s revenue is bolstered by its large customer base, which includes approximately 150,000 users and over 1 million tubes sold. Through these various channels, Livionex, Inc. is positioned to effectively service both individual consumers and professionals, promoting long-term customer engagement and loyalty in the dental health sector.Livionex Inc. aims to diversify its product portfolio with upcoming innovations in oral care, although specific product release dates are not disclosed. The company is actively exploring opportunities to expand its presence in international markets, specifically targeting Europe and Asia by 2025. The recent Series A funding of USD 4.000 mn will be essential for supporting these growth initiatives, including research and development of new products and enhancing marketing efforts in new geographical regions.

## Funding rounds

- Series A, Mar 4, 2011, $11M — Innovation Ventures

## Investors

- Innovation Ventures (https://capitalatlas.ai/funds/innovation-ventures) — Series A