# Living Security

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/living-security

- Industry: Software
- Headquarters: Austin, US
- Website: www.livingsecurity.com
- Total disclosed funding: $21M
- Latest round: Series B (Mar 12, 2021)
- Investors on record: 8

## About

Based in the US, Living Security, Inc. specializes in Human Risk Management (HRM) solutions that enhance cybersecurity by addressing risks associated with employee behavior within organizations.Living Security, Inc. offers innovative solutions in Human Risk Management by focusing on the risks associated with technology use in organizations. Founded in 2017 and headquartered in Austin, US, the company has completed five deals, with its most recent funding round being a Series B round on December 12, 2023, where it raised USD 13.990 mn led by Updata Partners along with investors like Active Capital, Rain Capital, SaaS Ventures, and Silverton Partners. The company's founders, Ashley Rose and Drew Rose, have been instrumental in its growth strategy, with Ashley Rose currently serving as CEO.Living Security specializes in Human Risk Management (HRM) solutions that identify, assess, and mitigate risks linked to human behavior in technology use. Their flagship product, the Unify platform, integrates identity access, threat, and behavior data, providing organizations with comprehensive visibility into workforce risk profiles. The platform enhances security awareness through automated nudges, AI-generated phishing simulations, and intelligence-driven training. Living Security’s services cater to a diverse clientele, including Fortune 500 companies, aimed at reducing vulnerabilities to social engineering attacks and fostering a proactive security culture across sectors.Living Security operates on a subscription-based revenue model through the Unify HRM platform. Clients engage in annual or multi-year subscriptions that cover services like security awareness training and ongoing risk assessments tailored to their needs. These B2B transactions enable organizations to effectively monitor training compliance and user risk profiles. The pricing structure is tiered, allowing clients to select plans based on operational scale and specific requirements, although explicit pricing details are not disclosed.In December 2023, Living Security secured new venture debt funding led by SG Credit Partners, aiming to enhance their product offerings and support strategic growth initiatives. The company plans to introduce new products and expand into various global markets. Specific regions targeted for expansion include Europe and Asia, with timelines for entry to be announced as their development progresses. Recent funding will be allocated to these initiatives to bolster their presence and enhance their product capabilities.

## Funding rounds

- Series B, Mar 12, 2021, $14M — Updata Partners, Silverton Partners, Active Capital, SaaS Ventures, Rain Capital
- Series A, Apr 8, 2020, $5M — Silverton Partners, Active Capital, SaaS Ventures, Rain Capital
- Seed, Nov 20, 2018, $1.3M — Capital Factory, Active Capital, Cathexis Investment Management
- Seed, Aug 14, 2018, $0.5M — Pipeline Angels, Active Capital, Cathexis Investment Management

## Investors

- Pipeline Angels (https://capitalatlas.ai/funds/pipeline-angels) — Seed
- Active Capital (https://capitalatlas.ai/funds/active-capital) — Seed, Series A, Series B
- Cathexis Investment Management (https://capitalatlas.ai/funds/cathexis-investment-management) — Seed
- Capital Factory (https://capitalatlas.ai/funds/capital-factory) — Seed
- Silverton Partners (https://capitalatlas.ai/funds/silverton-partners) — Series A, Series B
- SaaS Ventures (https://capitalatlas.ai/funds/saas-ventures) — Series A, Series B
- Rain Capital (https://capitalatlas.ai/funds/rain-capital) — Series A, Series B
- Updata Partners (https://capitalatlas.ai/funds/updata-partners) — Series B