# Livewire Group International

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/livewire-group-international-pty

- Industry: Marketing/Advertising
- Headquarters: Sydney, Australia
- Website: www.livewire.group
- Total disclosed funding: $6.7M
- Latest round: Series B (Jul 7, 2023)
- Investors on record: 12

## About

Based in Sydney, Australia, and founded in 2021 by Brad Manuel (CEO), and Indy Khabra (CEO), Livewire Group International Pty Ltd operates as a marketing/ advertising company that helps in creating strategy and integrated campaigns for gaming companies. In September 2022, Livewire Group International Pty Ltd raised AUD 4.7 million in Series A funding led by RealVC, with participation from Alua Capital Management Lp and Perennial Investment Management and Individual investors in the round.

Livewire Group International Pty Ltd is a game technology company that creates global game advertising marketplaces with access to over 250 PC and mobile games and develops integrated gaming marketing solutions for advertisers. The company collaborates with brands and their partners to develop ideas and strategies for a line of gaming verticals and then executes each concept developed.

The company plans to use the September 2022 funding to increase its employees, enter new markets, scale up and invest in its game tech products, talent, and business operations.

## Funding rounds

- Series B, Jul 7, 2023, $3.6M — D-W Investments, BNP Paribas, Alua Capital Management Lp, RealVC, Apex Group, Berkeley Capital Pty Ltd Limited, Hsbc Custody Nominees (Australia) Limited, Aviemore Capital Pty Ltd, B19 Ventures Pty Ltd, Deor Capital And Investments No 2 Pty Ltd, Two Kreative Pty Ltd
- Series A, Sep 25, 2022, $3.1M — Perennial Partners, Alua Capital Management Lp, RealVC

## Investors

- Perennial Partners — Series A
- Alua Capital Management Lp — Series A, Series B
- RealVC (https://capitalatlas.ai/funds/realvc) — Series A, Series B
- D-W Investments — Series B
- BNP Paribas — Series B
- Apex Group (https://capitalatlas.ai/funds/apex-group) — Series B
- Berkeley Capital Pty Ltd Limited — Series B
- Hsbc Custody Nominees (Australia) Limited — Series B
- Aviemore Capital Pty Ltd — Series B
- B19 Ventures Pty Ltd — Series B
- Deor Capital And Investments No 2 Pty Ltd — Series B
- Two Kreative Pty Ltd — Series B