# Live Tinted

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/live-tinted

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.livetinted.com
- Total disclosed funding: $8M
- Latest round: Series B (Dec 1, 2025)
- Investors on record: 9

## About

Based in California, US, and founded in 2018, Live Tinted, Inc. operates as a digital community and an online store that creates and sells beauty products designed for all skin types and colors. The company was founded by Deepica Mutyala. In December 2025, Live Tinted, Inc. raised an undisclosed amount of Series B funding led by Curate Capital. Monogram Capital Partners, Bold, and Unilever Ventures also participated in the round.

Live Tinted started as a digital community focused on inclusive and diverse beauty before venturing into creating its first product, Huestick. Huestick is a 4-in-1 multistick to be used as a color corrector to balance discoloration and dark spots under makeup, and as an eye shadow, blush and lipstick. It is currently available in 5 color-correcting shades: Found (brick), Origin (warm red), Rise (terra cotta), Balance (joyful coral), and Perk (peachy pink). The company launched 5 multistick shades such as Free (berry), True (dusty rose), Grounded (milk chocolate), Change (copper shimmer), and a kajal Legacy (deep black). Copper eye masks, balm gloss, and other merchandise including shirts and bags, are also available in its online store. The products can be shipped to the US, Canada, UK, the EU (excluding Spain), Australia, New Zealand, Singapore, South Africa, and the United Arab Emirates. 

The company plans to use the funding from December 2025 to support the expansion and growth.

## Funding rounds

- Series B, Dec 1, 2025 — Unilever Ventures, Monogram Capital Partners, Bold, Curate Capital
- Series A, Oct 12, 2022, $5M — Unilever Ventures, Silas Capital, Monogram Capital Partners, Devonshire Partners
- Seed, Sep 24, 2021, $3M — Montage Ventures, Halogen, Fearless Fund, Curate Capital

## Investors

- Montage Ventures (https://capitalatlas.ai/funds/montage-ventures) — Seed
- Halogen (https://capitalatlas.ai/funds/halogen) — Seed
- Fearless Fund (https://capitalatlas.ai/funds/fearless-fund) — Seed
- Curate Capital (https://capitalatlas.ai/funds/curate-capital) — Seed, Series B
- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series A, Series B
- Silas Capital (https://capitalatlas.ai/funds/silas-capital) — Series A
- Monogram Capital Partners (https://capitalatlas.ai/funds/monogram-capital-partners) — Series A, Series B
- Devonshire Partners — Series A
- Bold — Series B