# Live On The Go

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/live-on-the-go

- Industry: Food
- Headquarters: Anaheim, US
- Website: www.liveonthego.com
- Total disclosed funding: $0.1M
- Latest round: Seed (May 29, 2009)
- Investors on record: 1

## About

Live On The Go is a domain name service provider focused on offering unique web addresses that promote mobility and convenience. Their user-friendly platform caters to entrepreneurs and small businesses seeking to enhance their online presence.Live On The Go specializes in domain name services and was acquired by Snapfinger in October 2010. The company is headquartered in Anaheim, US. The founder's history is not documented, and there is no mention of previous companies or subsidiaries related to Live On The Go. The company has raised a total of USD 0.060 mn through a SEED funding round, with the latest investment coming from Ben Franklin Technology Partners.LiveOnTheGo.com primarily operates as a domain name service provider, offering a specific domain for sale at a price point of USD 6,095 with an option for an interest-free payment plan over 24 months. The company serves customers seeking a unique and memorable web address that encapsulates the theme of mobility and convenience. The platform emphasizes user-friendly purchasing processes, allowing clients to navigate domain management and address privacy concerns through WhoIs Privacy Protection options. Its services cater to a broad range of end-users, including entrepreneurs, small business owners, and digital marketers globally, with a notable presence in the United States and Canada. The emphasis on privacy and security in transactions, supported by SSL encryption, appeals to customers looking for reliable online purchasing experiences.The revenue model of LiveOnTheGo.com is structured around direct sales of domain names, facilitated through a single upfront payment or a structured payment plan for customers. Each domain purchase includes a 30-day satisfaction guarantee, enhancing consumer confidence and driving repeat business. The flagship product, LiveOnTheGo.com, reflects the company’s strategy to target niche markets such as lifestyle brands or service providers in the wellness and travel sectors. Clients typically engage in one-time transactions for domain acquisitions, ensuring straightforward revenue generation with no ongoing subscription fees associated with the product. This business model allows for clear pricing structures and predictable cash flow, as customers are required to complete their payment plans before transferring domain ownership to other registrars.Live On The Go is focused on expanding its product offerings and enhancing its market reach. While specific new product designs or launches have not been disclosed, the company aims to broaden its services into new geographic regions, particularly targeting opportunities across North America and potentially into global markets by 2025. The funding secured through the recent SEED round will be utilized to support these initiatives and strengthen their position in the competitive domain name market.

## Funding rounds

- Seed, May 29, 2009, $0.1M — Ben Franklin Technology Partners

## Investors

- Ben Franklin Technology Partners (https://capitalatlas.ai/funds/ben-franklin-technology-partners) — Seed