# Live Graphic Systems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/live-graphic-systems-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.ligrsystems.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Sep 1, 2021)
- Investors on record: 12

## About

Founded in 2016 and based in Sydney, Australia, LIGR Live provides Entertainment and Sports Programming Network (ESPN)- or National Basketball Association (NBA)- quality graphics to sports organizations and broadcasters. The company was founded by Adam Burke and Luke McCoy and has raised AUD 2.1 million in August 2021 in a Pre-Series A funding round led by Investible. Other investors include AE Live, Alston Elliot, Andrew Bogut and Mindspring Capital. The clients of the company include Queensland Cricket, Football West, Football Victoria, Football NSW, Cricket Australia, European Cricket Network and more. As of September 2021, the company has announced partnerships with global automated camera technologies Pixellot and Playsight.

The company provides an automated graphics and broadcast management software to sporting organizations that offers TV-quality sports graphics to improve the quality of their live streams but with no need for hardware, designers, skilled graphics operators, or developers. The company develops technologies to help lower-tier sports federations add data-rich graphics and advertise to their live content. LIGR Live is a SaaS platform which supports 13 sports including soccer, rugby union, ice hockey, netball and cricket. The platform allows unskilled users to upload and manage sponsor campaigns and then automate and track ad displays across their live broadcasts. The platform also allows digital banner ads in a range of sizes to be displayed at key moments throughout the game when there are breaks in play. 


The company plans to support major US sports such as American football, baseball and volleyball through its software platform.

## Funding rounds

- Seed, Sep 1, 2021, $1.6M — StartMate, Investible, Mindspring Capital, Grep Investments Pty Ltd, Amb Ventures Pty Ltd, Raniera Holdings Pty Ltd, Tolentino Pty Limited, Modt Pty Ltd
- Seed, Sep 10, 2019, $0.9M — StartMate, Blackbird, Investible, AE.Live, YMF Investments, Grep Investments Pty Ltd, Mishki Pty Ltd, Raniera Holdings Pty Ltd, Tolentino Pty Limited, Modt Pty Ltd

## Investors

- StartMate (https://capitalatlas.ai/funds/startmate) — Seed
- Blackbird (https://capitalatlas.ai/funds/blackbird) — Seed
- Investible (https://capitalatlas.ai/funds/investible) — Seed
- AE.Live — Seed
- YMF Investments (https://capitalatlas.ai/funds/ymf-investments) — Seed
- Grep Investments Pty Ltd — Seed
- Mishki Pty Ltd — Seed
- Raniera Holdings Pty Ltd — Seed
- Tolentino Pty Limited — Seed
- Modt Pty Ltd — Seed
- Mindspring Capital (https://capitalatlas.ai/funds/mindspring-capital) — Seed
- Amb Ventures Pty Ltd — Seed