# Liv Up Comércio de Alimentos LTDA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/liv-up-comercio-de-alimentos-ltda

- Industry: Internet
- Headquarters: Sao Paulo, Brazil
- Website: www.livup.com.br
- Total disclosed funding: $46M
- Latest round: Series D (Sep 21, 2021)
- Investors on record: 5

## About

Based in Brazil, Liv Up Comércio de Alimentos LTDA specializes in frozen and ready-to-eat meals, catering to health-conscious consumers seeking convenient nutrition solutions.Liv Up Comércio de Alimentos LTDA focuses on offering nutritious frozen meals to health-conscious individuals. Founded in 2016 and headquartered in Sao Paulo, Brazil, the company has successfully completed 7 deals, with the most recent funding round occurring on October 25, 2022. Liv Up raised BRL 26 million from Minerva S/A, bringing its total amount raised to BRL 26 million. The founders, Felipe Castellani and Victor Santos, have a commitment to providing accessible meal options to a growing market.Liv Up specializes in providing a diverse range of frozen and ready-to-eat meals targeted primarily at health-conscious consumers. The company's core offerings include fitness-focused meals, vegetarian options, specialty pastas, and various meal kits designed for convenience and balanced nutrition. These products cater to individuals aiming for weight loss, those following vegetarian diets, and busy professionals seeking healthy meal solutions without the hassle of cooking. Liv Up's meals are available in several geographic markets, with a strong emphasis on urban areas in Brazil where demand for quick, nutritious food options is high. The meals are designed to be convenient, satisfying a growing consumer need for healthy eating without compromising on taste or quality.Liv Up generates revenue primarily through direct-to-consumer sales of its meal offerings, with a structured pricing model based on individual meals and meal kits. Customers can explore various options such as 20-meal kits or specially curated collections that include a mix of protein-rich and vegetarian meals, priced to accommodate different budgets and dietary preferences. For example, a standard meal might retail at approximately R$ 25.30, while bundled meal kits offer cost savings per meal. The transaction structure is straightforward, with customers placing orders online and receiving their meals delivered directly to their homes, enhancing convenience and accessibility. This model allows Liv Up to maintain a robust customer base that values healthy eating paired with ease of use.In October 2022, Liv Up Comércio de Alimentos LTDA raised BRL 26 million in venture funding from Minerva S/A. The company plans to use these funds to design and launch new products aimed at expanding its meal range and improving customer experience. Liv Up seeks to enter additional urban markets within Brazil and potentially explore expansion into neighboring countries by the end of 2023, focusing on regions with a growing demand for health-focused meal options.

## Funding rounds

- Series D, Sep 21, 2021, $9.4M — Globo Ventures
- Series D, Jun 16, 2021, $35M — Kaszek Ventures, ThornTree Capital Partners, Lofoten Asset Management, Jereissati Participacoes
- Series A, Sep 27, 2017, $1.6M — Kaszek Ventures

## Investors

- Kaszek Ventures (https://capitalatlas.ai/funds/kaszek-ventures) — Series A, Series D
- ThornTree Capital Partners — Series D
- Lofoten Asset Management (https://capitalatlas.ai/funds/lofoten-asset-management) — Series D
- Jereissati Participacoes — Series D
- Globo Ventures (https://capitalatlas.ai/funds/globo-ventures) — Series D