# LittleThings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/littlethings

- Industry: Internet
- Headquarters: New York, US
- Website: www.littlethings.com
- Latest round: Seed (Jun 1, 2015)
- Investors on record: 2

## About

LittleThings Inc. operates an online platform focused on delivering family-oriented content that strengthens community connections through articles and resources, enhancing quality time among users.LittleThings Inc. is an online content platform that provides resources related to family, parenting, and lifestyle topics. Founded in 2014, the company is headquartered in New York, US. Alex Zhardanovsky, the founder, has a history of entrepreneurship, although details on other ventures are not provided. LittleThings has engaged in 2 deals, with the most recent deal occurring in January 2016, when it raised an undisclosed amount of venture debt financing from City National Bank.LittleThings.com specializes in providing a broad range of family, parenting, pet, and lifestyle content aimed at enhancing connections among families and communities. The platform offers articles, tips, and resources that cover various topics such as DIY projects, healthy cooking, and pet care, all designed to foster joy and quality time among users. The end users of LittleThings.com primarily include families, parents, and caregivers who seek relatable content that addresses their daily challenges and interests. The company targets a diverse geographical market, reaching audiences across the United States, with an emphasis on engaging families in urban and suburban settings where access to digital content is widespread.LittleThings.com generates revenue through a combination of advertising and partnerships, capitalizing on its significant online presence and user engagement. Revenue is derived from displaying targeted ads and sponsored content that aligns with the interests of its audience, which includes families and individuals seeking lifestyle improvements. The business employs a direct-to-consumer approach, with partnerships that may involve collaborative campaigns with brands related to parenting, family activities, and lifestyle products. The structure of transactions typically involves advertisers purchasing ad space or sponsored articles on the platform, effectively integrating their products into the valuable content that LittleThings.com provides. This model allows the company to maintain a steady stream of income while delivering relevant content to its users.As of January 2016, LittleThings Inc. raised venture debt financing from City National Bank, which will be used to enhance its content and expand its reach within the family lifestyle market. The company is exploring opportunities for new partnerships to introduce innovative products aimed at families, with specific plans for geographic expansion across urban areas in the US to better serve its audience. Additional details about specific upcoming products or release dates are not yet available.

## Funding rounds

- Seed, Jun 1, 2015 — Lightspeed Venture Partners, Westwood Ventures

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed
- Westwood Ventures (https://capitalatlas.ai/funds/westwood-ventures) — Seed