# littlefish

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/littlefish

- Industry: Financial Services
- Headquarters: Johannesburg, South Africa
- Website: www.littlefishapp.com/
- Total disclosed funding: $9.5M
- Latest round: Series A (Mar 24, 2026)
- Investors on record: 4

## About

Based in Johannesburg, South Africa, and founded in 2021 by co-founders Brandon Roberts (CEO) and Miod Davith Kahwa, littlefish operates as a provider of a merchant success platform that enables banks and fintech companies to provide a comprehensive array of embedded financial services tailored to diverse merchant needs. In September 2024, littlefish raised an undisclosed amount of seed funding led by TLcom Capital, with participation from Flourish Ventures.

The company provides a white-label platform that offers integrated merchant services to banks, fintechs, and businesses. The platform services include payment processing, sales, credit, and e-commerce solutions. Moreover, the firm offers solutions such as loyalty and rewards programs, risk management tools, insurance services, business tools, and payment services. Key features include embedded payments, issuance, loyalty, and rewards, as well as e-commerce capabilities, allowing merchants to manage sales across mobile, tablet, and web channels. littlefish serves a diverse clientele, including retailers and service providers across North America, Europe, Asia-Pacific, and Latin America.

The revenue model of littlefish primarily revolves around subscription-based partnerships with banks and fintech organizations, as well as transaction fees linked to the services utilized by their merchant clients. Each time a merchant processes a payment through the littlefish platform, a portion of the transaction fee is allocated to littlefish, creating a continuous revenue stream tied to the volume of transactions.

The company intends to utilize this funding to accelerate efforts in assisting banks to adapt to the growing influence of fintechs and better service small and medium-sized businesses.

## Funding rounds

- Series A, Mar 24, 2026, $9.5M — Partech Partners, TLcom Capital, Proparco, Flourish Ventures
- Seed, Sep 30, 2024 — TLcom Capital, Flourish Ventures

## Investors

- TLcom Capital (https://capitalatlas.ai/funds/tlcom-capital) — Seed, Series A
- Flourish Ventures (https://capitalatlas.ai/funds/flourish-ventures) — Seed, Series A
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A
- Proparco (https://capitalatlas.ai/funds/proparco) — Series A