# Little Black Bag

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/little-black-bag

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.littleblackbag.com
- Total disclosed funding: $8M
- Latest round: Series B (Aug 16, 2012)
- Investors on record: 2

## About

Little Black Bag is an innovative online retail platform that allows customers to shop for beauty and lifestyle products, offering a unique mix-and-match experience. The company enhances customer engagement through personalized product selections based on user preferences.Little Black Bag operates as an online retail service specializing in beauty and lifestyle products, providing a unique shopping experience through mix-and-match options. Founded in Los Angeles, US, the company raised USD 8.00 mn in Series B funding on August 16, 2012, led by Upfront Ventures, with participation from DCM. The total amount raised by the company is USD 8.00 mn. The details regarding the founder’s history and any previous entrepreneurial endeavors remain unspecified.Little Black Bag offers a distinctive online shopping platform for beauty and lifestyle products, allowing customers to curate personalized product selections. The service emphasizes a unique mix-and-match shopping experience, catering to individual preferences while ensuring a diverse range of quality products.Little Black Bag generates revenue through direct sales of beauty and lifestyle products via its online platform, focusing on creating an engaging shopping experience that encourages repeat business and customer loyalty. Revenue details have not been specified beyond the amount raised in funding rounds.In August 2012, Little Black Bag raised USD 8.00 mn in Series B financing aimed at enhancing its platform capabilities and expanding product offerings. Future plans include launching new product lines tailored to evolving consumer trends and exploring expansion into additional markets in North America by 2014. The funds raised will be allocated towards improving technology infrastructure, marketing initiatives, and expanding the product selection to include more exclusive and in-demand items.

## Funding rounds

- Series B, Aug 16, 2012, $8M — DCM, Upfront

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Series B
- Upfront (https://capitalatlas.ai/funds/upfront) — Series B