# Liquor Easy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/liquor-easy

- Industry: Retail
- Headquarters: Zhengzhou, China
- Website: www.9bianli.com
- Total disclosed funding: $17M
- Latest round: Series C (Mar 19, 2018)
- Investors on record: 2

## About

Established in 2010 and headquartered in Henan, China, Liquor Easy is a liquor chain brand. The company adopts the operation model of internet platform plus call center plus physical store plus 20 minutes delivery. As far 2021, the company has over 310 physical stores in more than 10 cities, such as Henan, Bejing, Xian, and registered members more than 4 miilion. The company developed online wine shopping platform, and connected with the third-party platform, such as JD.com, Meituan, and Ele.me to place orders to satisfy customers way of buying wine. And its national delivery rate in 20 minutes is above 90% on average.

The company provides alcohol beverages and customized service, including more than 600 stock keeping units (SKU), such as liquor, wine, beer, health wine, rice wine, wine utensils, cigarettes, tea, and etc.

## Funding rounds

- Series C, Mar 19, 2018, $17M — Henan Guokong Fund Management, Guizhou Renhuai Jiangxiangxing Wine Industry Development Investment

## Investors

- Henan Guokong Fund Management (https://capitalatlas.ai/funds/henan-guokong-fund-management) — Series C
- Guizhou Renhuai Jiangxiangxing Wine Industry Development Investment — Series C