# Liquor.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/liquor-com

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.liquor.com
- Total disclosed funding: $3.1M
- Latest round: Series B (Jul 17, 2013)
- Investors on record: 2

## About

Liquor.com, Inc. is a digital platform dedicated to cocktail culture, offering recipes, spirit reviews, and bar information tailored for cocktail enthusiasts and the beverage community.Founded in 2008 and headquartered in San Francisco, US, Liquor.com, Inc. operates as a comprehensive resource for cocktail enthusiasts. The company was established by Kit Codik, who has a background in creating engaging digital content. In July 2013, Liquor.com raised USD 3.1 million in a Series B funding round led by Suffolk Equity Partners, with participation from Typha Partners and multiple private investors, totaling USD 3.1 million raised in all rounds. The firm has completed 2 deals to date, with the most recent being in July 2013.Liquor.com specializes in providing a comprehensive digital platform focused on cocktail recipes, spirits, and local bar information, catering primarily to cocktail enthusiasts and the broader community of beverage consumers. The platform features an extensive collection of cocktail recipes categorized by spirit type, occasion, and flavor profile, alongside educational resources such as bar tools and tips for both amateur and professional bartenders. Liquor.com also offers reviews of spirits, allowing consumers to make informed decisions when purchasing products. The company serves a diverse clientele, including individual consumers, hospitality professionals, and brands within the alcohol industry, with a target market that spans major urban centers in the United States and internationally, where cocktail culture is prevalent.Revenue generation for Liquor.com is driven primarily through advertising partnerships, affiliate marketing, and potentially subscription services that offer exclusive content or premium access to specialized resources. The company engages with a wide array of clients, including spirits brands and retailers, who leverage the platform to reach a targeted audience of cocktail enthusiasts. Typical transactions may involve brands paying for advertising space on the website or partnering to feature their products in cocktails showcased on the site. While specific pricing plans for any subscription services are not disclosed, the business model encompasses strategic collaborations that enhance product visibility and consumer engagement. The flagship offerings, including curated cocktail recipes and spirit reviews, play a critical role in attracting traffic and fostering brand partnerships.In July 2013, Liquor.com raised USD 3.1 million in Series B funding to bolster its platform offerings and explore new market opportunities. The company intends to expand its digital content by launching new cocktail recipe features and educational resources aimed at both consumers and hospitality professionals. Additionally, Liquor.com is looking to broaden its reach into international markets, targeting regions with emerging cocktail cultures by late 2024. The recent funding will be utilized to enhance its digital infrastructure and marketing efforts, supporting the company’s strategy to attract a larger audience and forge stronger partnerships within the alcohol industry.

## Funding rounds

- Series B, Jul 17, 2013, $3.1M — Suffolk Equity Partners, Typha Partners

## Investors

- Suffolk Equity Partners (https://capitalatlas.ai/funds/suffolk-equity-partners) — Series B
- Typha Partners — Series B