# LiquidM Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/liquidm-technology

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.liquidm.com
- Total disclosed funding: $6.8M
- Latest round: Series A (Nov 27, 2013)
- Investors on record: 4

## About

LiquidM Technology GmbH is a Berlin-based company that specializes in providing a self-service Demand-Side Platform (DSP) for programmatic advertising, catering to advertisers and marketing agencies worldwide.Founded in 2013, LiquidM Technology GmbH operates a Demand-Side Platform (DSP) that streamlines programmatic advertising for its clients. The company is headquartered in Berlin, Germany, and was acquired by Smart AdServer SAS in December 2019. The founder's specific history is not detailed, and there are no mentions of subsidiaries. LiquidM has completed a total of 6 deals, with its latest funding round in December 2019 amounting to USD 3.67 mn, which equals the total amount raised of USD 3.67 mn.LiquidM offers a sophisticated self-service Demand-Side Platform (DSP) designed to facilitate programmatic advertising for a diverse range of clients, including advertisers and marketing agencies. The platform enables users to efficiently manage their advertising campaigns through an intuitive interface, allowing them to run various campaign types such as CPC, CPM, CPCV, and CPC+. By providing access to over 70 billion daily inventory across numerous Supply-Side Platforms (SSPs) and premium publishers, LiquidM empowers its users to reach their target audiences effectively across multiple media channels and formats, including display, video, native, Connected TV (CTV), and audio. The company serves a global client base, focusing on markets in Europe, North America, and Asia, ensuring that advertisers can leverage precise targeting solutions to maximize their return on investment.In the most recent year of 2019, LiquidM generated revenue of USD 14.37 mn, with an EBITDA of USD 713,669. The company operates on a transaction-based pricing model through its DSP, charging clients based on campaign performance metrics such as impressions or clicks. This approach aligns costs with the success of their advertising efforts, while additionally providing training and ongoing support to enhance client retention.Looking ahead, LiquidM Technology GmbH aims to leverage its recent funding of USD 3.67 mn to enhance its platform capabilities and expand its market reach. The company plans to introduce new product features designed to optimize campaign performance and user experience. Additionally, LiquidM is targeting expansion into new geographic markets across Asia and North America by 2021, aiming to increase its client base and service offerings in these regions. The acquisition by Smart AdServer SAS is expected to bolster its resources and innovation capabilities for these growth initiatives.

## Funding rounds

- Series A, Nov 27, 2013, $1.8M — Blumberg Capital, Earlybird, Asset Management Ventures
- Series A, Oct 10, 2013, $5M — Blumberg Capital, Earlybird, Asset Management

## Investors

- Blumberg Capital (https://capitalatlas.ai/funds/blumberg-capital) — Series A
- Earlybird (https://capitalatlas.ai/funds/earlybird) — Series A
- Asset Management — Series A
- Asset Management Ventures (https://capitalatlas.ai/funds/asset-management-ventures) — Series A