# Liquid Marketplace

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/liquid-marketplace

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.liquidmarketplace.io
- Total disclosed funding: $8M
- Latest round: Series A (Apr 5, 2022)
- Investors on record: 1

## About

Liquid Marketplace Inc. is an innovative platform facilitating the buying and selling of illiquid assets, focusing on digitization to enhance transaction efficiency and transparency for its users.Founded in 2021 in Toronto, Canada, Liquid Marketplace Inc. specializes in creating a platform for trading illiquid assets. The company has completed a total of 2 deals, with the most recent deal occurring on April 5, 2022. In that round, Liquid Marketplace raised CAD 10 million in Series A funding from Canaccord Genuity Corp and other investors. The CEO and Founder details are currently unavailable.Liquid Marketplace specializes in providing an innovative platform designed to facilitate the buying and selling of illiquid assets. The company’s core product offerings revolve around the digitization of these assets, enabling a more efficient transaction process for both buyers and sellers. The platform addresses significant challenges in the market, such as lack of transparency and difficulty in asset valuation, aiming to streamline transactions through enhanced accessibility and market data analytics. The targeted end users include private investors, institutional clients, and asset managers who require solutions for liquidating their portfolio holdings or diversifying their investments. Liquid Marketplace operates primarily in North America and Europe, serving diverse market segments that include real estate, collectibles, and alternative investment vehicles.Liquid Marketplace generates revenue through a combination of transaction fees and subscription services associated with its asset trading platform. Clients engage in transactions by listing their illiquid assets for sale, with the company taking a percentage of the transaction value as a fee upon completion. Additionally, the firm offers tiered subscription plans tailored for different user levels, providing access to exclusive market insights and advanced trading features. This pricing structure is designed to cater to both individual investors and institutional clients, facilitating partnerships that enhance the overall trading experience. The flagship service is the liquidity facilitation feature, which significantly contributes to the company’s revenue streams by connecting sellers with potential buyers in a seamless manner.In April 2022, Liquid Marketplace Inc. raised CAD 10 million in Series A funding from Canaccord Genuity Corp and other investors. The company will utilize these funds to introduce new categories as it expands its user base, aiming to enhance its platform capabilities. This strategy includes plans to enter additional geographic markets, although specific regions targeted for expansion have not been disclosed.

## Funding rounds

- Series A, Apr 5, 2022, $8M — Canaccord Genuity

## Investors

- Canaccord Genuity (https://capitalatlas.ai/funds/canaccord-genuity) — Series A