# Linkwell Health

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/linkwell-health

- Industry: Marketing/Advertising
- Headquarters: Needham, US
- Website: www.linkwellhealth.com
- Total disclosed funding: $11M
- Latest round: Series C (Jan 30, 2013)
- Investors on record: 3

## About

Linkwell Health, Inc. provides a HIPAA-compliant digital platform focusing on member engagement in healthcare, employing personalized communication strategies to enhance member understanding of their benefits and care pathways.Linkwell Health, Inc. is engaged in the healthcare engagement sector, delivering targeted digital solutions. Founded in 2007 in Needham, US by Ben Gardner, the company has undergone strategic growth, completing a total of 6 deals. The most recent funding round occurred on November 24, 2014, raising USD 8.29 mn. Nathan Adams serves as the current CEO.Linkwell Health specializes in delivering a HIPAA-compliant digital platform that focuses on member engagement within the healthcare sector. Their core offerings revolve around personalized and targeted communication strategies designed to educate, motivate, and activate members regarding available healthcare benefits, services, and care pathways. These services leverage behavioral science to create high-performing journeys that optimize the user experience and drive actionable outcomes for members, including those within Medicare, Medicaid, Dual-Special Needs Plans (D-SNP), and commercial insurance markets. Linkwell Health caters to a diverse client base, including major healthcare organizations and insurance providers, with a focus on the U.S. market. Their engagement solutions are tailored to address challenges in member acquisition, onboarding, retention, and engagement across various touchpoints.Linkwell Health generates revenue through strategic partnerships and subscription models that facilitate the delivery of its engagement solutions to healthcare providers and insurers. The company engages in business-to-business transactions, providing its platform and services to its clients, who then leverage these tools to enhance their member outreach and support efforts. The revenue model incorporates tiered pricing structures based on the level of service required, with specific agreements tailored to the unique needs of each client. These partnerships typically entail service agreements that may include ongoing support, data analytics, and customization options for the client’s healthcare environments, fostering long-term relationships and delivering measurable health outcomes.Linkwell Health plans to utilize its recent funding of USD 8.29 mn raised in November 2014 to enhance its technology platform and expand its service offerings. The company is focused on launching new products designed to improve member engagement and health outcomes, with anticipated rollouts in the next 12-18 months. Additionally, there are plans to expand its services into new geographic regions, specifically targeting underserved markets across the U.S. to broaden its impact and client base.

## Funding rounds

- Series C, Jan 30, 2013, $11M — HLM Venture Partners, Spark Capital, WellPoint, Inc.

## Investors

- HLM Venture Partners (https://capitalatlas.ai/funds/hlm-venture-partners) — Series C
- Spark Capital — Series C
- WellPoint, Inc. — Series C