# Linktree

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/linktree-pty

- Industry: Software
- Headquarters: Collingwood, Australia
- Website: www.linktr.ee
- Total disclosed funding: $145M
- Latest round: Series A (Mar 11, 2022)
- Investors on record: 11

## About

Based in Victoria, Australia, and founded in 2016, Linktree Pty Ltd. provides a software solution platform that connects followers to an entire online ecosystem. The company was co-founded by Alex Zaccaria, Nick Humphreys, and Anthony Zaccaria. In March 2021, the company raised its latest Series B funding co-led by Index Ventures and Coatue. Further in August 2024, Linktree Pty Ltd., a portfolio company of AirTree Ventures, Birkdale Holdings (Qld) Pty Ltd, Insight Partners, R&H Fund Services, Coatue Management, Index Ventures, etc., acquired Plann.

The company's platform enables brands, artists, publishers, agencies, creators, and small businesses to organize an online ecosystem. The platform allows its users to guide their audience to the destination that they want to share or the pages they want their followers to go to.

The company generates revenue by selling its platform on a subscription basis.

The August 2024 acquisition will allow Linktree Pty Ltd to integrate Plann's social scheduling tool into its platform to expand its services to customers.

## Funding rounds

- Series A, Mar 11, 2022, $104M — Index Ventures, Insight Partners, Greenoaks Capital, Coatue Management, AirTree Ventures, Ltpl Invest Limited, Pasta Forno Pty Ltd
- Series A, Mar 24, 2021, $35M — Index Ventures, Insight Partners, Coatue Management, AirTree Ventures, Wise Owl Holdings LLC, Next Play Ventures, Pasta Forno Pty Ltd
- Series A, Sep 21, 2020, $6.3M — Insight Partners, R&H Fund Services, AirTree Ventures, Birkdale Holdings (Qld) Pty Ltd

## Investors

- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A
- R&H Fund Services — Series A
- AirTree Ventures (https://capitalatlas.ai/funds/airtree-ventures) — Series A
- Birkdale Holdings (Qld) Pty Ltd — Series A
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A
- Coatue Management (https://capitalatlas.ai/funds/coatue-management) — Series A
- Wise Owl Holdings LLC — Series A
- Next Play Ventures (https://capitalatlas.ai/funds/next-play-ventures) — Series A
- Pasta Forno Pty Ltd — Series A
- Greenoaks Capital (https://capitalatlas.ai/funds/greenoaks-capital) — Series A
- Ltpl Invest Limited — Series A