# LinkSmart

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/linksmart

- Industry: Software
- Headquarters: Boulder, US
- Website: www.linksmart.com
- Total disclosed funding: $9.7M
- Latest round: Series B (May 3, 2013)
- Investors on record: 3

## About

LinkSmart, Inc. is focused on enhancing affiliate marketing effectiveness by providing innovative tools that optimize link management and performance metrics for content creators and publishers.LinkSmart, Inc. specializes in affiliate marketing solutions and was acquired by VigLink, Inc. in November 2014. The company is headquartered in Boulder, US. It has participated in 5 funding deals, with its latest funding round being Series B, which raised USD 5.00 mn from investors including Costanoa Ventures and Foundry Group. The total amount raised to date is USD 5.00 mn.LinkSmart, Inc. offers a suite of tools designed to optimize affiliate marketing for publishers and content creators. Key offerings include Link Optimization for directing traffic to profitable merchant networks and AI-driven shopping galleries that enhance product visibility and facilitate seamless price comparisons. The platform also provides comprehensive reporting capabilities, enabling insights into content performance and revenue generation, serving a diverse client base of over 50,000 merchants across North America and Europe.LinkSmart, Inc. generates revenue through partnerships with merchants and affiliate programs based on a Cost Per Action (CPA) and Cost Per Click (CPC) model. Clients utilize LinkSmart's platform to create affiliate links, with revenue accrued from user interactions and sales through these links. Pricing plans are structured to provide flexibility for various affiliate marketing strategies, enhancing operational efficiency through powerful APIs and integrations.LinkSmart, Inc. plans to leverage its recent funding from the Series B round to support the development of new products aimed at enhancing affiliate marketing capabilities. The company may also explore opportunities to expand into additional geographic markets, targeting emerging regions to broaden its client base. The acquisition by VigLink, Inc. positions LinkSmart for strategic growth in the industry, aligning with future product development and market expansion initiatives.

## Funding rounds

- Series B, May 3, 2013, $5M — Foundry Group, Costanoa Ventures
- Series B, Jun 1, 2010, $4.2M — Sutter Hill Ventures, Costanoa Ventures
- Series A, Nov 5, 2009, $0.5M — Foundry Group

## Investors

- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series A, Series B
- Sutter Hill Ventures (https://capitalatlas.ai/funds/sutter-hill-ventures) — Series B
- Costanoa Ventures (https://capitalatlas.ai/funds/costanoa-ventures) — Series B