# Linkfire

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/linkfire

- Industry: Software
- Headquarters: Copenhagen, Denmark
- Website: www.linkfire.com
- Total disclosed funding: $2.6M
- Latest round: Series A (Sep 16, 2015)
- Investors on record: 1

## About

Linkfire is a digital marketing platform dedicated to the entertainment sector, offering tools for music marketing, podcast promotion, and artist engagement through smart links that streamline content distribution and analytics.Founded in 2013 by Alex Cassoni, Jeppe Faurfelt, and Lars Ettrup, Linkfire is headquartered in Copenhagen, Denmark. The company focuses on providing a marketing platform uniquely tailored for the entertainment industry. In September 2015, Linkfire raised DKK 17.2 million in Series A financing led by NorthCap Partners, marking a pivotal growth moment for the company. They have engaged in one investment deal since their founding.Linkfire operates a comprehensive digital marketing platform specifically designed for the entertainment industry. It provides smart links that facilitate music marketing, podcast promotion, and artist engagement. Users can create customized landing pages that aggregate music releases, merchandise, and tour information into a single link. The platform serves as a strategic tool for artists, record labels, and content creators, enhancing promotional efforts and offering analytics to track user interactions. Linkfire's primary clientele includes musicians, record labels, and podcasters across North America, Europe, and parts of Asia, addressing the challenges of digital content marketing.In 2023, Linkfire reported a revenue of DKK 7,270,943.50, alongside an EBITDA of DKK -1,244,439.90. The company generates revenue through subscription models aimed at artists and record labels, with tiered pricing plans that provide various features and access to advanced analytics. This revenue model supports both direct-to-consumer sales and business-to-business partnerships, enabling artists and labels to optimize their promotional strategies.Linkfire is focused on expanding its product offerings and market reach. The company plans to introduce new features to enhance its platform, though specific release dates have not been disclosed. Additionally, Linkfire aims to expand its presence in key geographical regions, particularly in North America and Asia, by the end of 2024. The funding raised in September 2015 will be utilized to support these initiatives and solidify its market position.

## Funding rounds

- Series A, Sep 16, 2015, $2.6M — NorthCap Partners

## Investors

- NorthCap Partners (https://capitalatlas.ai/funds/northcap-partners) — Series A