# Linkby

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/linkby-pty

- Industry: Marketing/Advertising
- Headquarters: Sydney, Australia
- Website: linkby.com
- Total disclosed funding: $21M
- Latest round: Series B (Jul 15, 2025)
- Investors on record: 3

## About

Based in Australia, and founded in 2020 by co-founders Andrew Clark, Adrian Fagerlund, and Chris Wirasinha, Linkby Pty Ltd. operates as an advertising platform that connects businesses with news and lifestyle publishers to drive brand awareness and increase website traffic. In July 2025, Linkby Pty Ltd raised AUD 23 million in series B funding led by Volition Capital. As of April 2023, the company operates in Brooklyn and Sydney. Linkby Pty Ltd.'s platform offers businesses the opportunity to get more editorial coverage and make their brand famous with cost-per-click press releases. The platform enables businesses to have complete control over which publishers can write up their content, choosing from the likes of Urban List, Broadsheet, Pedestrian.tv, Buzzfeed, Refinery29, and Marie Claire as well as set their own maximum budget, campaign timeframe, and chosen CPC. The company's client base includes Kindra, DIME Beauty, Smile Brilliant, and Atlas Coffee Club. Linkby Pty Ltd will use the July 2025 funding to expand its go-to-market team in the US and accelerate product development.

## Funding rounds

- Series B, Jul 15, 2025, $15M — Volition Capital
- Series A, Mar 11, 2024, $2.6M — OIF Ventures, Perennial Partners
- Seed, Nov 22, 2021, $3.6M — OIF Ventures

## Investors

- OIF Ventures (https://capitalatlas.ai/funds/oif-ventures) — Seed, Series A
- Perennial Partners — Series A
- Volition Capital (https://capitalatlas.ai/funds/volition-capital) — Series B