# LINHUIBA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/linhuiba

- Industry: Marketing/Advertising
- Headquarters: Hangzhou, China
- Website: www.linhuiba.com
- Total disclosed funding: $11M
- Latest round: Series C (Jan 1, 2023)
- Investors on record: 8

## About

Based in Hangzhou, China and established in 2015, LINHUIBA operates as a marketing company that provides commercial space traffic operation service. The company has set up branch offices in Shanghai, Shenzhen, Beijing, Guangzhou, Chengdu, Suzhou, Chongqing, and other cities. In June 2018, it has strategic cooperation with Tmall Flash Shop. In January 2023, LINHUIBA raised CNY 70 million in series C funding. In December 2023, LINHUIBA raised CNY 50 million in series C+ funding.

LINHUIBA provides offline marketing services for commercial space. Its products include LOCATION and LOCATION-PMS. The LOCATION provides decision support for brand chain stores, including site selection, customer flow forecasting, sales estimation, shop development process management, and store lifecycle value assessment. The LOCATION-PMS provides resource operation solutions for commercial space, including multi-store investment, slot management and resource pricing. The company also offers national touring services, store expansion services, event entry and exit services, and reporting services.

The series C+ funding will be used for digital intelligence capacity enhancement and space type expansion.

## Funding rounds

- Series C, Jan 1, 2023, $10M — TiSiWi, Goldport Capital, China Merchants Venture Investment Management, Oriental Capital
- Series B, May 10, 2020 — 36kr Fund, Yuhang Industrial Fund
- Series B, Sep 24, 2019 — Desun Capital, China Merchants Venture Investment Management
- Series A, Mar 1, 2018 — Goldport Capital
- Series A, Dec 26, 2017 — China Merchants Capital
- Angel, Jun 12, 2015, $0.3M — TiSiWi

## Investors

- TiSiWi (https://capitalatlas.ai/funds/tisiwi) — Angel, Series C
- China Merchants Capital (https://capitalatlas.ai/funds/china-merchants-capital) — Series A
- Goldport Capital (https://capitalatlas.ai/funds/goldport-capital) — Series A, Series C
- Desun Capital (https://capitalatlas.ai/funds/desun-capital) — Series B
- China Merchants Venture Investment Management (https://capitalatlas.ai/funds/china-merchants-venture-investment-management) — Series B, Series C
- 36kr Fund (https://capitalatlas.ai/funds/36kr-fund) — Series B
- Yuhang Industrial Fund — Series B
- Oriental Capital — Series C