# Limpid Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/limpid-co

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.limpid.co.kr/
- Latest round: Seed (Apr 7, 2022)
- Investors on record: 3

## About

Limpid Co., Ltd. innovates in the pet food industry, focusing on premium nutritional solutions that enhance pet health and foster stronger connections between pets and their owners.Limpid Co., Ltd. was founded in 2020 in Seoul, South Korea, specializing in the development of tailored pet food formulations. The company has completed a total of 3 deals, with the most recent deal taking place on April 7, 2022. The founder has a background in entrepreneurship, although specific details about previous ventures are not provided.Limpid specializes in the innovation of pet food, offering premium nutrition solutions through brands like TrustyFood, Dr. Trusty, and SaladPet. The company provides customized pet food formulations developed by veterinary nutritionists and uses advanced freeze-drying technology to improve nutrient retention. Their products cater to both pet owners and veterinary professionals across South Korea, with plans for expansion into international markets, including North America and parts of Europe.Limpid's revenue model includes direct-to-consumer sales and partnerships with veterinary clinics and pet retail outlets. Customers often engage through subscription models for premium pet food products, while wholesale agreements with retailers enhance accessibility. Key offerings, such as freeze-dried prescription food from Dr. Trusty, contribute significantly to revenue, supported by collaborations with veterinary professionals.

## Funding rounds

- Seed, Apr 7, 2022 — Korea Tech Incubator for Startup, The Invention Lab
- Seed, Sep 1, 2020 — Korea Venture Investment Corporation

## Investors

- Korea Venture Investment Corporation (https://capitalatlas.ai/funds/korea-venture-investment-corporation) — Seed
- Korea Tech Incubator for Startup — Seed
- The Invention Lab (https://capitalatlas.ai/funds/the-invention-lab) — Seed