# Limit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/limit

- Industry: Insurance
- Headquarters: Walnut Creek, US
- Website: www.limit.com
- Total disclosed funding: $14M
- Latest round: Series A (Jul 22, 2022)
- Investors on record: 4

## About

Based in California, US, and founded in 2020, Apollo Brokers, Inc. doing business as Limit automating the insurance manual task and making the insurance process faster, and cheaper. In July 2022, the firm raised an amount of Series A funding led by investor IA Capital Group, with participation from other investors American Family Ventures, Indicator Fund, and Material V. Other investors also participated in the round. The round was part of a larger USD 14.31 million Seed and Series A funding. IA Capital Group's Andrew Lerner joined Limit's board of directors. As of 2022, the company is headed by its CEO John Leober.

The company offers a digital brokerage platform that integrates retail brokers with carriers for both their admitted and E and S needs. Additionally, the firm provides the insurance industry with the first real-time price index for cyber insurance. 

The company plans to use the July 2022 funding to further develop its product service offerings, market expansion, and multiply its workforce.

## Funding rounds

- Series A, Jul 22, 2022, $14M — IA Capital Group, American Family Ventures, Indicator Fund, Material V

## Investors

- IA Capital Group (https://capitalatlas.ai/funds/ia-capital-group) — Series A
- American Family Ventures (https://capitalatlas.ai/funds/american-family-ventures) — Series A
- Indicator Fund — Series A
- Material V (https://capitalatlas.ai/funds/material-v) — Series A