# LimeLife

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/limelife

- Industry: Internet
- Headquarters: Menlo Park, US
- Website: www.limelife.com
- Total disclosed funding: $21M
- Latest round: Series C (Nov 16, 2009)
- Investors on record: 5

## About

LimeLife, Inc. is a beauty company focusing on premium skincare and makeup products, emphasizing quality and ethical sourcing to meet diverse consumer needs.Founded in 2004 in Menlo Park, US, LimeLife, Inc. provides high-quality beauty products. The company was acquired by Total Beauty Media, Inc. in August 2010. LimeLife has raised USD 1.00 mn in its latest funding round, Series C, with a total amount raised of USD 1.00 mn and a current company valuation of USD 8.45 mn. Notable investors include Core Capital Partners, Monitor Ventures, Rustic Canyon Partners, and US Venture Partners.LimeLife by Alcone specializes in high-quality skincare and makeup products, offering personalized solutions, makeup collections, and hair care items. Their product range includes key items like the Let It Grow Lash Serum and Limited Edition Lip Jelly Plumping Oil, designed for various skin types and ethical preferences, targeting customers in the US, Canada, and select European regions.LimeLife by Alcone generates revenue through direct-to-consumer sales, including a loyalty program that encourages referrals. Customers can purchase products online or subscribe for regular deliveries, with pricing reflecting the premium nature of their offerings. This approach fosters customer retention and supports ongoing revenue growth.LimeLife plans to introduce new products in response to consumer trends, with specific release dates pending. The company aims to expand its market reach into additional geographic regions by 2015. Recent funding from its Series C round will support these initiatives, enabling LimeLife to enhance its product portfolio and market presence.

## Funding rounds

- Series C, Nov 16, 2009, $1M — US Venture Partners, Rustic Canyon Partners, Monitor Ventures, Core Capital Partners
- Series B, May 21, 2007, $4.9M — US Venture Partners, i-Hatch Ventures, Rustic Canyon Partners, Monitor Ventures, Core Capital Partners
- Series B, Mar 28, 2006, $10M — US Venture Partners, i-Hatch Ventures, Rustic Canyon Partners, Monitor Ventures
- Series A, Aug 24, 2005, $5.2M — US Venture Partners, i-Hatch Ventures, Rustic Canyon Partners, Monitor Ventures

## Investors

- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series A, Series B, Series C
- i-Hatch Ventures (https://capitalatlas.ai/funds/i-hatch-ventures) — Series A, Series B
- Rustic Canyon Partners (https://capitalatlas.ai/funds/rustic-canyon-partners) — Series A, Series B, Series C
- Monitor Ventures (https://capitalatlas.ai/funds/monitor-ventures) — Series A, Series B, Series C
- Core Capital Partners — Series B, Series C