# LiLi Style

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lili-style

- Industry: Retail
- Headquarters: Singapore
- Website: https://lili.style/
- Total disclosed funding: $7M
- Latest round: Series A (Apr 4, 2022)
- Investors on record: 5

## About

Based in Singapore, and founded in 2020, LiLi Sg Pte. Ltd., DBA LiLi Style operates as an all-in-one application for local online fashion stores led by Michelle Zhao along with four other co-founders. Its application is available on Android as well as iOS devices. As of June 2022, the company application has been downloaded by more than 1 million users.

LiLi Sg Pte. Ltd. offers a mobile application that uses machine learning to figure out what each user likes, and will make recommendations towards that user’s specific needs and offers a differentiated solution to the customers. The company acknowledged that users have their own preferences on what they want, depending on their life stages, cultural backgrounds, fashion styles, and the price range.

## Funding rounds

- Series A, Apr 4, 2022, $7M — STIC Investments, Smilegate Investment, WONIK Investment Partners, Naver Corp., Mindful Wealth

## Investors

- STIC Investments (https://capitalatlas.ai/funds/stic-investments) — Series A
- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series A
- WONIK Investment Partners (https://capitalatlas.ai/funds/wonik-investment-partners) — Series A
- Naver Corp. — Series A
- Mindful Wealth (https://capitalatlas.ai/funds/mindful-wealth) — Series A