# Lili Financial Services

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lili-financial-services

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.lili.co
- Total disclosed funding: $80M
- Latest round: Series B (May 11, 2021)
- Investors on record: 9

## About

Lili Financial Services Inc. is a fintech company providing tailored financial solutions for small businesses and independent professionals, focusing on banking, bookkeeping, and tax management.Founded in 2018 in New York, US, Lili Financial Services Inc. specializes in financial solutions for freelancers and small business owners. The company has raised a total of USD 55.00 mn through its Series B round on May 11, 2021, led by Group 11, alongside Altair Investments, Foundation Capital, Google for Startups, Target Global, and Zeev Ventures. The founders include Ankit Kumar, Lilac David, and Liran Zelkha, with Ankit Kumar serving as the CEO.Lili offers a comprehensive suite of financial products and services designed specifically for small businesses and independent professionals. Its core offerings include a business checking account linked to a Lili Visa® Debit Card, integrated accounting software, invoicing capabilities, and tax preparation assistance. This platform allows users to manage their banking, bookkeeping, and tax obligations from one cohesive interface, streamlining operations and enhancing financial oversight. The primary end-users of Lili's services include freelancers, startups, and small business owners who require efficient financial management without hidden fees or excessive paperwork. The services are available across various geographical markets, targeting clientele primarily in the United States, especially in urban areas where small businesses are prevalent.Lili generates revenue through a tiered subscription model, offering several pricing plans tailored to the needs of different users. The plans range from a basic offering with essential banking features to more advanced options that include comprehensive accounting and tax preparation services. For example, the Lili Premium plan is priced at USD 33 per month and provides exclusive benefits designed to enhance the financial management capabilities of business owners. Transactions typically occur when users subscribe to these plans and engage with additional services such as sending invoices, managing expenses, and utilizing the accounting software. By offering a blend of subscription fees and transaction-based services, Lili effectively caters to its diverse client base, supporting their financial growth and operational efficiency.Following the Series B funding round completed on May 11, 2021, Lili Financial Services Inc. plans to enhance its platform by introducing new features related to invoice and payment management, as well as expanding into credit products. The company aims to leverage the funds raised to facilitate these developments, targeted for rollout in the coming months. Additionally, Lili is looking to expand its services into new geographic regions, focusing on underserved markets in the US, with specific initiatives set for implementation by the end of 2022.

## Funding rounds

- Series B, May 11, 2021, $55M — Foundation Capital, Target Global, Group 11, Zeev Ventures, Altair Investments, Google for Startups
- Series A, Oct 22, 2020, $15M — Foundation Capital, Primary Venture Partners, Altair Capital, Group 11, Zeev Ventures, Torch Capital
- Seed, Jun 3, 2020, $10M — Foundation Capital, Primary Venture Partners, Altair Capital, Group 11, Torch Capital

## Investors

- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed, Series A, Series B
- Primary Venture Partners (https://capitalatlas.ai/funds/primary-venture-partners) — Seed, Series A
- Altair Capital — Seed, Series A
- Group 11 (https://capitalatlas.ai/funds/group-11) — Seed, Series A, Series B
- Torch Capital (https://capitalatlas.ai/funds/torch-capital) — Seed, Series A
- Zeev Ventures (https://capitalatlas.ai/funds/zeev-ventures) — Series A, Series B
- Target Global (https://capitalatlas.ai/funds/target-global) — Series B
- Altair Investments (https://capitalatlas.ai/funds/altair-investments) — Series B
- Google for Startups (https://capitalatlas.ai/funds/google-for-startups) — Series B