# Likoubai (Beijing) Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/likoubai-beijing-technology

- Industry: Consumer Products
- Headquarters: Beijing, China
- Latest round: Seed (May 12, 2020)
- Investors on record: 1

## About

Based in Beijing, China and established in 2020, Likoubai (Beijing) Technology known for its BlueHour brand, mainly engaged in the low-alcohol beverage market. The company, formerly named "Li Kou Bai," secured seed funding from ZhenFund and later rebranded to "Shi Lu" after its name change. BlueHour has been listed on Tmall and has achieved top sales in its category for two consecutive months. The company's products are positioned as a healthier and more appealing alternative to traditional beer, particularly among younger consumers.

The company offers a range of low-alcohol beverages with an alcohol content of 3%. Their product line includes five flavors: white peach, lemon, grape, pomelo, and jasmine gin. These beverages are designed to cater to the modern consumer's preference for lighter, more refreshing, and less filling alcoholic drinks that are suitable for everyday consumption and social gatherings.

The company generates revenue by selling its low-alcohol beverages through various distribution channels, including online platforms like Tmall and potentially through partnerships with convenience stores and restaurants.

## Funding rounds

- Seed, May 12, 2020 — ZhenFund

## Investors

- ZhenFund (https://capitalatlas.ai/funds/zhenfund) — Seed