# Lijit Networks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lijit-networks

- Industry: Internet
- Headquarters: Boulder, US
- Website: www.lijit.com
- Total disclosed funding: $26M
- Latest round: Series E (Apr 20, 2011)
- Investors on record: 4

## About

Lijit Networks Inc. is a digital advertising platform that specializes in ad serving solutions, enhancing efficiency for publishers and advertisers while maximizing revenue opportunities.Founded in 2006 in Boulder, US, Lijit Networks Inc. focuses on providing programmatic advertising solutions. In October 2011, the company was acquired by Federated Media, which is backed by notable investors including Omidyar Network and The New York Times Company. The company has raised a total of USD 10.00 mn through its Series E funding round led by Highway 12 Ventures, with participation from Boulder Ventures and Foundry Group. Lijit has been involved in 6 deals to date, with its most recent deal occurring on October 4, 2011.Lijit, a domain owned by Sovrn Holdings, Inc., specializes in ad serving solutions that enhance digital advertising efficiency for publishers and advertisers alike. The core offerings include a programmatic advertising platform that enables content creators to optimize their ad inventory while maximizing revenue. These solutions address key challenges in the digital advertising landscape, such as ad visibility, user engagement, and revenue generation. Lijit serves a diverse client base of website publishers, advertisers, and brands across various sectors, primarily in North America and Europe, focusing on both large enterprises and small to medium-sized businesses aiming to improve their online advertising strategies.Sovrn Holdings, Inc. generates revenue primarily through its advertising services, which employ a combination of cost-per-click (CPC) and cost-per-impression (CPM) models. Clients integrate Lijit's ad serving technology, accessing a marketplace of advertisers seeking to promote their products and services. Publishers receive compensation based on ad placements and performance metrics achieved, fostering a mutually beneficial relationship. Lijit's services effectively enable brands to reach wider audiences, contributing to the company’s overall financial performance.Lijit Networks Inc. aims to expand its product offerings and enhance its advertising solutions in response to emerging trends in digital marketing. The recent acquisition in October 2011 by Federated Media positions the company for growth, as it plans to leverage the new resources for product development and market penetration. Lijit is focused on expanding its reach into new geographic regions, particularly targeting additional markets in Europe and Asia by the end of 2013. The resources from the USD 10.00 mn raised in its latest funding round will be utilized to support these initiatives and facilitate the development of new tools and services for its clients.

## Funding rounds

- Series E, Apr 20, 2011, $10M — Highway 12 Ventures, Boulder Ventures, Foundry Group, High Country Venture
- Series D, Jun 22, 2010, $6M — Boulder Ventures, Foundry Group, High Country Venture
- Series C, Aug 12, 2008, $7.1M — Boulder Ventures, Foundry Group, High Country Venture
- Series B, Jun 25, 2007, $3.3M — Boulder Ventures, High Country Venture

## Investors

- Boulder Ventures (https://capitalatlas.ai/funds/boulder-ventures) — Series B, Series C, Series D, Series E
- High Country Venture (https://capitalatlas.ai/funds/high-country-venture) — Series B, Series C, Series D, Series E
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series C, Series D, Series E
- Highway 12 Ventures (https://capitalatlas.ai/funds/highway-12-ventures) — Series E