# Liftoff Mobile

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/liftoff-mobile

- Industry: Software
- Headquarters: Redwood City, US
- Website: www.liftoff.io
- Total disclosed funding: $5M
- Latest round: Series A (Feb 3, 2015)
- Investors on record: 4

## About

Liftoff Mobile, Inc., based in the US, operates a growth acceleration platform tailored for the mobile industry, focusing on user acquisition, monetization, and advertising services.Liftoff Mobile, Inc. was founded in 2012 in Redwood City, US, and specializes in mobile growth solutions. The company has completed 4 deals with the latest funding round being a Secondary Buyout of USD 400.00 mn led by Blackstone Group, raising a total of USD 400.00 mn. The founders include Ashiria Goel, Branon Eusebio, Bryce Hanson, Chris Covics, Ethan Wacker, Girish Venkat, Harry Robertson, Phil Crosby, Pratyush Goel, Samuel Sliman, and Taun Stewart. The current CEO is Gerhard Kreuzer.Liftoff operates as a growth acceleration platform specifically designed for the mobile industry, offering a comprehensive suite of services aimed at enhancing user acquisition, monetization, and advertising effectiveness. The core product offerings include machine learning-powered user acquisition solutions, which facilitate the targeting and engagement of high-quality mobile users through a network of top-tier publishers. Additionally, Liftoff provides monetization tools that maximize earnings per impression, alongside creative studios for developing impactful ad campaigns. The platform also integrates GameRefinery, a game intelligence tool that offers enriched data and analytical insights to support mobile game developers in creating competitive gaming experiences. These products serve a diverse clientele, including app marketers, game developers, and mobile advertisers, primarily across North America, Europe, and Asia-Pacific regions.Liftoff generates revenue through a structured approach that includes subscription-based access to its advertising and user acquisition services. Clients typically engage with the platform on a partnership basis, leveraging Liftoff's resources to drive performance marketing initiatives. The transaction structure is mainly B2B, where businesses pay for services like user acquisition campaigns and monetization solutions tailored to their specific needs. Pricing plans vary based on the scale and scope of the services utilized, including flagship offerings such as the Cortex AI-enabled growth platform and Vungle Exchange for programmatic advertising. The company’s revenue model accommodates flexible pricing strategies aligned with the performance goals of its clients, ensuring a mutually beneficial relationship.In May 2025, General Atlantic agreed to acquire a minority stake in Liftoff Mobile, Inc. from Blackstone Group, with financial terms undisclosed. This acquisition aims to enhance Liftoff's capabilities and strengthen its business development efforts. Future growth initiatives may include the introduction of new products designed to expand their service offerings, along with targeted expansion into new geographic markets.

## Funding rounds

- Series A, Feb 3, 2015, $5M — Baseline Ventures, Harrison Metal, Sage Venture Partners, Core Ventures Group

## Investors

- Baseline Ventures (https://capitalatlas.ai/funds/baseline-ventures) — Series A
- Harrison Metal (https://capitalatlas.ai/funds/harrison-metal) — Series A
- Sage Venture Partners (https://capitalatlas.ai/funds/sage-venture-partners) — Series A
- Core Ventures Group (https://capitalatlas.ai/funds/core-ventures-group) — Series A