# LiftLab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/liftlab

- Industry: Software
- Headquarters: Oakland, US
- Website: www.liftlab.com
- Latest round: Seed (Jun 19, 2019)
- Investors on record: 3

## About

LiftLab, Inc. specializes in data-driven marketing effectiveness solutions, providing brands with tools to optimize marketing performance and enhance return on investment through advanced analytics and comprehensive insights.Founded in 2018 and headquartered in Oakland, US, LiftLab, Inc. focuses on marketing effectiveness solutions. The company was established by John Wallace, who has a background in launching data analytics firms. In June 2019, LiftLab raised Seed funding led by Cowboy Ventures, involving participation from Array Ventures and MathCapital. The company has completed a total of 1 deal since its formation.LiftLab offers a comprehensive suite of data-driven marketing effectiveness solutions designed to optimize marketing performance. Central to its offerings is the LiftLab Marketing Effectiveness System, which integrates media experimentation, marketing mix modeling (MMM), and forecasting into a unified platform. This system enables clients to evaluate and enhance their marketing return on investment (ROI) by providing actionable insights into optimal spending across various channels. The company serves leading brands across diverse industries, marketing its solutions globally with a focus on North America, Europe, and parts of Asia.LiftLab generates revenue through a subscription-based model for its marketing effectiveness solutions, providing clients with ongoing access to its platform. Transactions typically occur between LiftLab and its clients, including marketing teams and executives. The pricing for subscription plans is tailored to client needs, reflecting operational scale and marketing complexity. By emphasizing flagship products like the LiftLab Marketing Effectiveness System, the company aims to deliver valuable insights that support client growth and marketing profitability.LiftLab, Inc. aims to enhance its product offerings by developing new features for the LiftLab Marketing Effectiveness System, with anticipated updates scheduled for later in 2023. The company is also planning to expand into emerging markets in Asia and Europe by mid-2024. The funding raised in June 2019 will be leveraged to support these initiatives, allowing LiftLab to enhance its technology and penetrate new markets effectively.

## Funding rounds

- Seed, Jun 19, 2019 — Cowboy Ventures, Array Ventures, Aperiam Ventures

## Investors

- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Seed
- Array Ventures (https://capitalatlas.ai/funds/array-ventures) — Seed
- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Seed